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Martech Solutions

Exadel Pushes for Innovation, Agility and Global Expansion Support

Exadel, a global leader in digital software engineering solutions, today announced strong momentum in 2019. Over the course of the year, Exadel has added numerous capabilities to its practice areas that help clients stay ahead of the most complex technological advances around Kubernetes, DevOps, cloud, chatbot and more. Exadel also launched its Innovation Cloud which has experienced steady growth in adoption and continues to expand the capabilities of Appery.io, its industry-leading low-code development platform. The company…

How Managed Execution Services Help Marketers Yield Better Results

With the ever-changing digital landscape, marketing teams today are increasingly relying on technology to help them achieve their goals. In fact, a recent report by Conductor reveals that 43 percent of marketers use between six and 10 MarTech solutions at any given time to support marketing initiatives. While Marketing Technology, specifically Marketing Automation, provides many important benefits to marketing teams, technology alone can’t solve the needs of modern marketers. Too often, the technology isn’t utilized to…

Full Circle Digital Source Tracker Unveiled to Refine Martech Revenues

Full Circle Digital Source Tracker Is a New Technology That Extends Full Circle Insights’ Product Suite to Empower Performance Marketers to Confidently Optimize Their Marketing Mix Full Circle Insights, a leading sales and marketing performance measurement solutions provider, has announced the upcoming release of Full Circle Digital Source Tracker. Full Circle Digital Source Tracker is a new capability of the Full Circle Insights product suite that captures digital engagements, including anonymous touches, from a…

Tips on Selecting the Right Martech Tools to Prove Sustainable ROI

Full Circle Insights' CEO, Bonnie Crater Offers Her Views on How to Select the Right Martech solutions for Better, Integrated Marketing and Sales Campaign Optimization Generating new sales opportunities is a tough business challenge. And, most marketing and sales teams rely on Martech tools to beat the blues. A recent study revealed that 91% of all marketers consider Account-Based Marketing as a necessity to integrate marketing and sales departments. Yet, despite the integration of the two departments, proving the…