Tag: Measurement Capabilities
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Are B2B Marketers Missing Their Biggest Opportunity in Connected TV?

Customer Experience Management Kevin O'Malley - July 8, 2025

Seven in Ten Companies Plan to Increase Retail Media Budgets, But Scale and Measurement Remain Key Barriers

Sales & Marketing Globe Newswire - February 4, 2025

MarTech Interview with Michael Hilts, SVP Products @ Stirista

AI/ML Paroma Sen - July 25, 2024

Allen Media Group Selects Cadent To Expand Addressability Of TV Inventory

Customer Experience Management PRNewswire - April 18, 2023

AudienceXpress Launches a New, Cross-Platform Campaign Analytics Solution for 2023 Upfront Season

Analytics Business Wire - April 14, 2023

Quotient Wins The Drum’s Inaugural Award for Best Use of Programmatic Out of Home

Customer Experience Management Business Wire - December 14, 2022

Basis Technologies Helps Advertisers Reach 93% of U.S. Households with Smart TVs

Native & Programmatic Advertising Globe Newswire - November 17, 2022

MobileFuse Delivers Integrated Targeting, Engagement and Measurement Capabilities; Unveils Fusion Video

Analytics PRNewswire - April 6, 2022

Catalina Partners with AdQuick.com to Provide Purchase-Based Audience Targeting & Measurement Capabilities to Out-of-Home Media Buyers

Advertising Trends PRNewswire - September 16, 2021

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