Browsing Tag

measurement

Canvs AI Announces Former Kantar Media Chairman & CEO Andy Brown As Advisor

In this role, Brown will provide strategic advice in the areas of media, research, and insight. Canvs AI, the leading customer insights platform for text analytics, announced today a new advisor, former Kantar Media Chairman and CEO Andy Brown. As the former head of Kantar’s Media Division, a UK-based global market research company that provides media measurement, monitoring, and selection, Brown has extensive experience in helping brands understand the media landscape and leveraging insights to inform business decisions.…

Leveraging the Four Voices of your Measurement Strategy

Is your team on track to be successful?  If your boss, board or team member asked you this question, how would you respond? Would you be able to provide an immediate and confident answer backed by data?  If you find it difficult to quickly answer this question clearly, concisely and confidently, you’re not alone.  Most organizations have no system in place to measure how well their teams are doing, or the systems they do have are poor and incomplete.  You can’t manage effectively if you don’t know what to measure, and…

LG Ads Launches Unified Platform For Connected TV Media And Measurement

Alphonso rebrands as LG Ads in transformation to exclusive provider of premium LG CTV ad inventory combined with TV data for activation, measurement, and attribution across CTV, linear TV, and digital LG Ads, the newest major player in connected TV and cross-screen advertising, today unveiled its platform for helping brands reach precise audiences across the fragmented TV universe, measure campaigns in flight, and optimize outcomes through closed-loop measurement and attribution. LG Ads is the result of bringing…

EDO and Toyota Partner for Cutting-Edge TV Advertising

New Partnership Harnesses EDO's Search Engagement Platform and Dataset EDO Inc., the data, measurement and analytics company, announced a new partnership with Toyota, the global leader in automotive manufacturing and sales, to improve TV advertising campaign performance.  The partnership will allow EDO, Toyota, and Toyota's advertising agencies to better understand customer behavioral response to creative messaging and media targeting and provide real-time insights, as well as competitive intelligence. EDO analyzes each…

Vector Sells Triton Digital to E.W. Scripps for $150 Million

Vector Capital, a leading private equity firm specializing in transformational investments in established technology businesses, announced closing of the sale of Triton Digital, Inc. (“Triton”), a leading technology provider to the audio streaming and podcast industry, to The E.W. Scripps Company for $150 million. Based in Los Angeles, Triton provides audio publishers with measurement, streaming, ad serving and audience engagement solutions in over 40 countries. Triton’s diverse, blue chip customer base includes broadcast…