measurement

Brands and agencies are now able to holistically compare advertising performance across all channels under measurement, including YouTube Dynata, the world's largest first-party data platform for insights, activation and measurement,…
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Douglas Thede, CEO at Lytho offers tips on how enhanced creative management processes can enable better output for marketing teams on the whole: _______ Welcome to this MarTech Series chat, Douglas, tell us about yourself and Lytho,…
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Companies sign Memorandum of Understanding to combine cloud technologies with high fidelity digital data and analytics and operational and financial data sources to drive standardized reporting across aircraft operations Goal…
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Veteran Media Executive Leads Sales Across Full Portfolio of 605 Solutions 605, a global leader in television and cross-platform measurement, analytics and attribution, announced that Sam Abiad, a veteran sales executive, has joined the…
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Digital marketing budgets remain high at DMOs, yet staffing and data resources are lagging in the post-pandemic era The results are in for the first State of Digital Marketing survey conducted by Simpleview among North American destination…
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Collaboration pairs one of the world’s largest ACR datasets with the largest independent SSP Magnite, the world’s largest independent omnichannel sell-side advertising platform, today announced a multi-year deal with LG Ads Solutions, the…
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Digital Ad Ratings provides a comprehensive view of Studio71's audiences across its network Global media company Studio71 and Nielsen announced an agreement where Studio71 will use Nielsen Digital Ad Ratings (DAR) "Always On" measurement.…
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Renewed agreement allows for the continued use of VIZIO’s Inscape Data for 605 measurement, attribution, and reporting 605, a global leader in television and cross-platform measurement, analytics and attribution, announced the…
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Nielsen's footprint as the leader in global ROI measurement continues to expand with addition of lululemon Nielsen has been selected by lululemon athletica inc., as its preferred Marketing Mix Modeling (MMM) provider in the United States …
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Mavrck secures $135 million investment from Summit Partners to build a platform that drives revenue for brands and creators Mavrck, the leading influencer marketing platform for enterprise consumer brands, today announced it will join…
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Zaumeyer to lead and scale sales for the data, measurement, and analytics software company EDO, Inc., a data, measurement, and analytics software company with a customer base encompassing top brands in all major verticals, advertising…
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Consumer Search Data Reveals Most Engaging Automotive TV Ads in 2021 Advertising data, measurement, and analytics software company EDO, Inc. announced the winners of its inaugural Automotive TV Advertising Awards, presented at the New York…
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DV is the only provider currently accredited for predictive viewability targeting as well as property-level ad verification, inclusive of brand suitability and contextual targeting within programmatic media campaigns…
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Today, the best B2B marketers are held accountable for revenue. But being accountable for revenue doesn’t mean you’re good at performance marketing. It doesn’t mean you crack the attribution nut. It’s not one thing. It’s broader than that.…
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Platform Partnership Elevates Mobile Application Omnichannel Attribution for Brands IZEA Worldwide, Inc., the premier provider of influencer marketing technology, data, and services for leading brands, announced it is partnering with…
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- STG completes acquisition of Kantar’s Reputation Intelligence business alongside investments in PRgloo and Onclusive - The three businesses merge forming a new standalone company which adopts the name ‘Onclusive’ reflecting inclusive…
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The market challenge remains for brands to continue to better understand and serve their customers, when and where they are along the customer journey. Today, few brands are built to effectively engage with consumers on the consumer’s…
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Comscore, a trusted partner for planning, transacting and evaluating media, today announced it has signed an agreement with The Publisher Desk, a fully integrated audience development and content monetization partner for leading publishers,…
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Responds to Nielsen’s MRC accreditation issues by emphasizing 605’s depth, breadth of audience data, product-based SaaS solutions that reflect the value of TV advertising 605, a leading television and cross-platform measurement,…
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Comscore, a trusted partner for planning, transacting and evaluating media, today announced an agreement with GSTV, a data-driven, national video network delivering targeted audiences at scale across tens of thousands of fuel retailers.…
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