EDO and Toyota Partner for Cutting-Edge TV Advertising
New Partnership Harnesses EDO's Search Engagement Platform and Dataset
EDO Inc., the data, measurement and analytics company, announced a new partnership with Toyota, the global leader in automotive manufacturing and sales, to improve TV advertising campaign performance. The partnership will allow EDO, Toyota, and Toyota's advertising agencies to better understand customer behavioral response to creative messaging and media targeting and provide real-time insights, as well as competitive intelligence.
EDO analyzes each…