Browsing Tag

media agency

OmniScale Media Adds Rachel Nielsen to its Advanced Technology Marketing Team

OmniScale Media, a full-service media agency specializing in driving awareness and adoption for advanced computing technology companies, announced the addition of Rachel Nielsen to bolster its content marketing production capabilities. As the Content Marketing Manager for OmniScale Media, Nielsen will be responsible for the planning, management, and execution of public-facing webinars and other digital marketing productions for the agency's clients. Marketing Technology News: Sinch AB (publ): Sinch Completes Acquisition…

UM’s Global “Consumer Demand Forecaster” Model Helps Marketers Predict Consumer Demand Levels through COVID-19 Crisis

Machine Learning Model Uses Advanced Analytics to Forecast Consumer Behavior across 10 Categories and 15 Countries First Report on Automotive, Insurance and Food Delivery Suggests Greater Rebound in U.S. vs U.K. across Adversely Impacted Categories UM, the global marketing and media agency network of IPG Mediabrands, released the Consumer Demand Forecaster, its proprietary machine learning model that predicts the rise and fall of consumer demand in various markets amidst the COVID-19 crisis. The accompanying series of…