Browsing Tag

Media Ecosystem

Claiming TV’s Space in the Media Ecosystem of the Future

Leaders of the “Big Four” networks declared broadcast isn’t dead, but while they might be a little biased, the data speaks for itself. U.S. TV ad spend was at a stable $70 billion in 2018, and the Upfronts remain a constant in the advertising calendar. Yet with calls from ABC Entertainment to rethink the traditional schedule, the reality is TV (and the role it plays in our lives) is not dying, it’s changing – and I believe it has a very solid plan for the future. Riding the Rollercoaster Scaremongering aside, “TV is dead”…

NYIAX Closes Another $5.6 Million Seed Round; Integrates with Blockchain Media Ecosystem mesmr

Funding Supports Growth and Expansion of the Company’s  Guaranteed Advertising Contract Marketplace, Preferred Partnerships and Integrations NYIAX, the world’s first guaranteed advertising contract marketplace, announced it has successfully closed another $5.65 million in its latest seed funding round led by WestPark Capital. This brings the company’s total funding to $16 Million. “NYIAX’s team and technology has achieved incredible traction in the advertising marketplace and is ahead of schedule on the mission to…