Funding Supports Growth and Expansion of the Company’s Guaranteed Advertising Contract Marketplace, Preferred Partnerships and Integrations
NYIAX, the world’s first guaranteed advertising contract marketplace, announced it has successfully closed another $5.65 million in its latest seed funding round led by WestPark Capital. This brings the company’s total funding to $16 Million.
“NYIAX’s team and technology has achieved incredible traction in the advertising marketplace and is ahead of schedule on the mission to deliver Wall Street’s automated trading capabilities and financial rigor to media buying and selling,” said Robert Ainbinder, who led WestPark Capital’s investment and is Director of NYIAX. “We are excited to increase our investment and accelerate the enormous opportunities NYIAX is seizing for those it serves.”
“With the NYIAX platform live with first trades on the schedule for next month, agency holding company partnerships in play, the integration of Rebel AI’s passport into our marketplace and other media companies now beginning to adopt our patent-pending trading method into their own platforms, it’s a very busy and exciting time,” said Carolina Abenante, founder, executive vice chairperson, chief strategy officer and general counsel for NYIAX. “We are delivering on our promise to put power back into the hands of buyers and sellers and we are grateful for this latest seed investment.”
This month, NYIAX earned attention when they began the process of patenting the new method they co-created with Nasdaq to enable the trading of any physical and digital contract across industries. mesmr will drive this forward by integrating the trading method into mesmr.tv, its media platform for content creators and their audiences. Once integration is complete, mesmr.tv will be the benchmark platform providing content and providing creators, audiences, and brands—with a seamless, secure way to exchange ad revenue.
Upon launch, the mesmr.tv platform will create a paradigm shift in new media by creating a new advertising ecosystem that gives brands a transparent way to reach customers. NYIAX’s knowledge base and the integration of NYIAX’s IP and platform across mesmr.tv will create a channel allowing brands and content creators to interact seamlessly. With a unique token-based system, mesmr.tv rewards all parties for their participation on the platform.
The mesmr.tv integration of NYIAX’s IP is the second implementation of the proprietary method for ad trading, their own guaranteed advertising contract marketplace being the first.
“Integrating NYIAX and Nasdaq’s patented digital asset trading method into our marketplace was an easy choice because they have set the gold standard for fostering the best exchange options possible today and our blockchain methodologies align,” said Dil-Dominé Jacobe Leonares, founder and CEO of mesmr.
“We are thrilled that mesmr is using our infrastructure to anchor monetization of its end-to-end marketplace,” said Carolina Abenante, founder, chief strategy officer, vice chairperson, and general counsel for NYIAX.
Richard Bush, President of NYIAX and co-chair of the IAB Blockchain working group concurred, “Until now, there has never been a one-stop-shop as transparent and trusted as the one mesmr is providing to its platform participants.”