media planning

Powered by customer insight and AI, Nectar360 Pollen will revolutionise how brands and agencies run omnichannel retail media campaigns at scale  A single platform that uses smart technology that gives live insights and show…
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New demand integration connects advertisers to premium inventory across retailers at scale through a one-of-a-kind API solution Koddi, the leading retail and commerce media technology for enterprises, and Skai, an omnichannel advertising…
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Will Oatley, Co-founder at mplus talks about the evolving AI and adtech marketplace in this MarTech Series catch up: ________ Hi Will, tell us about yourself and the idea behind mPlus, what makes this adtech platform unique? I've spent…
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Tunnl, a leading provider of AI-powered audience intelligence, is celebrating the first anniversary of its audience intelligence platform. Tunnl’s platform equips customers like DoorDash, TelevisaUnivision, and more to define their target…
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As they say, there is one constant in the world of AdTech…and that one constant is change. That axiom should remain true in 2024 as, like usual, the industry has been presented with some new developments in the last 12 months. Here are…
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This spring, another new variety bloomed in the garden of disintermediation with Magnite’s launch of ClearLine. The platform aims to provide media buyers with access to premium CTV inventory sourced directly from publishers, a departure…
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Deal enables AdImpact to revolutionize local ad measurement and detection across linear and streaming advertising in all 210 U.S. DMA’s AdImpact, the leading ad intelligence Software-as-a-Service company, announced a multi-year agreement…
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AI-powered Executive Solutions gives leaders unprecedented visibility, insights, and decision-making across all channels at once Skai, a leading omnichannel marketing platform, released the first feature of its Executive Solutions, a new…
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Combining converged TV solutions with leading consumer purchase data to increase market share  Cadent, the largest independent platform for advanced TV advertising, is pleased to announce a partnership with Affinity Solutions, the…
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End-of-year survey features insights on marketing trends that will impact the coming year, with data gathered from 600+ leaders at advertising agencies, media providers, and tech companies Mediaocean, the mission-critical platform for…
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Price performance, ease of use, and ability to scale cited as key tenets of the company’s journey to the cloud Yellowbrick Data, a leading hybrid cloud data warehouse vendor, announced that Catalina, a market leader in shopper…
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TV insights platform, 7M Discovery, provides brands with unique, data-driven insight on when they and their industry are discussed on television to enable tactical planning for marketing strategies. Launched today by contextual data…
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Industry veteran brings over 25 years of experience in TV and digital research, audience insights, sales, and data strategy MRI-Simmons, the essential consumer truth set, announced the addition of Brian Katz as Vice President of Advanced…
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Between rapid news cycles, ever-changing consumer behaviors, and an unclear future as the pandemic continues, adaptability is key for marketing success. To help achieve brand goals, marketers should conduct ongoing media planning throughout…
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  The agency will be responsible for managing end-to-end media planning and buying for Kering across 42 markets where it has a media presence iProspect, a dentsu company, has announced that it has been named global media partner for…
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Challenges traditional news sources and individual influencers for news, insights MNI Targeted Media (MNI), a targeted media planning and buying company and a division of the Meredith Corporation, announced the results from a survey of…
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Two dynamic, independent agencies come together with eyes on scaling full-funnel marketing capabilities From The Future, a pioneer in SEO, announced the acquisition of Plush Digital, a leading media planning and buying boutique. The…
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Working together to analyse the podcast advertising market The audio and podcast market is booming and is now an integral part of advertisers' media planning. As demand grows, the industry will require more transparency and access to…
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Today, GaleForce Digital Technologies announced the introduction of another important integration for its robust MediaForce media planning and buying platform in 2021, partnering with OTT/video ad demand-side platform JamLoop.…
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The agency's "Power of Difference" methodology bypasses stereotypes to create hyper-targeted, culturally relevant and compelling campaigns 9thWonder Agency, adds Scott Thaler as Chief Marketing Officer to help grow the agency's—already…
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