As it stands today, the advertising and marketing tech industries are broken and have been for years. This might sound …
Prediction Series 2019: Interview with Floriana Nicastro, Director, Mobile Product Strategy, MediaMath
Tell us about your role and how you got here. What inspired you to be part of the programmatic industry? …
MediaMath and Place Exchange Deliver Industry’s First Out of Home Programmatic Omnichannel Campaigns
MediaMath, a leader in programmatic marketing technology, has achieved an industry-first with omnichannel advertising campaigns that purchased out-of-home (OOH) media …
Oracle Data Cloud Launches ‘Pre-Bid By Moat’ To Help Marketers Identify Brand Safe, Fraud Safe, & Viewable Ad Inventory
Pre-Bid by Moat Will Be Integrated with Top DSPs Including Adobe Advertising Cloud, Amobee, Basis by Centro, dataxu, MediaMath, The Trade …
MediaMath Announces Guaranteed Viewable Market
100 Percent Viewable, Fraud-Free Marketing Environment Is First Step Toward Blockchain-Based Architecture MediaMath announced the release of the Guaranteed Viewable …
EverString Announces the Winners of the Inaugural FIRE Marketer Awards
Award Program Honors 10 Marketers Using Data-Backed Insights to Drive World-Class Business Results EverString, the modern B2B data platform for …
MediaMath Named a Leader in Gartner’s Magic Quadrant for Ad Tech
MediaMath Recognized for Completeness of Vision and Ability to Execute MediaMath, the independent technology company for marketers, announced that it …
TechBytes with Dan Rosenberg, Chief Marketing & Strategy Officer, MediaMath
Dan Rosenberg Chief Marketing & Strategy Officer at MediaMath MediaMath recently published the report, "The State of Consumer-First and Omnichannel …
MediaMath Announces Enhancements to Native Advertising Offering
Ad Tech Leader Makes Improving Consumer Experience Central in New Channel Release MediaMath announced enhancements to its native advertising offering …
Drawbridge and LiveRamp Partner to Power Robust Integrated Identity Solution
Leading Identity Resolution Companies Sign Partnership to Extend Precision and Reach of People Based Marketing Drawbridge, the leading provider of …
TechBytes with Maggie Mesa, VP, Business Development–Mobile, OpenX
Maggie Mesa VP, Business Development – Mobile, OpenX Opt-in Videos could influence advertising budgets. To understand the extent of this …
A Marketer’s Glossary to Blockchain
Blockchain applications for marketing have officially arrived. Blockchain has the potential to clean up significant inefficiencies in digital advertising by …
PR Tech Leader Cision Acquires Visual Content Technology from ShareIQ
Cision Communications Cloud Becomes First Earned Media Platform to Measure, Analyze and Optimize Performance of Visual Content Across All Channels …
Opt-In Video Advertising is Preferred Ad Choice for Consumers According to New Nationwide Survey; Adoption May Deter Ad Blocking
Research from OpenX, the Mobile Marketing Association and MediaMath Highlights Opportunity to Provide Consumers a More Rewarding Advertising Experience OpenX, …
All You Need to Know About People-Based Marketing
People-Based Marketing Can Help Brands by Targeting the Customer and His Needs, Instead Of Relying on Devices, Thereby Delivering a …
MediaMath is Re-Architecting Digital Marketing to Create Better Connections Between Marketers and Consumers
MediaMath Is Strongly Positioned to Serve as a Leading Catalyst for Product Innovation and Consolidation as the Category Evolves MediaMath …
comScore Partners with PushSpring to Enhance and Expand Mobile Audience Segments
comScore Clients Can Now Activate Mobile Audiences Across 300 Million Unique Devices in the US comScore has announced a partnership …
Intersection Launches Place Exchange, the First True Programmatic Exchange for Out-Of-Home and Place-Based Media
Place Exchange Offers Agencies and Advertisers the Ability to Fully Unify OOH Media with Other Channels Through Their Existing DSP …
Interview with Oz Etzioni, CEO and Co-founder, Clinch
"In order to capture all available channels under one roof, brands will have to use unified data, unified creatives and …
Programmatic & Digital Advertising Leader Anagram Adds Jenna Umbrianna Gino to Executive Suite
The Addition of Industry Veteran Bolsters Anagram’s Market-Leading Programmatic Capabilities Anagram — a digital media agency built for the modern …