MediaMath

MarTech Leader Anudit Vikram Brings Decades of Business & Technology Leadership to Propel Product Innovation Intentsify, the Intelligence Activation Platform for buying-intent signals and Demand Activation Programs provider,…
Read More...

The integration will enable conversational programmatic buys at scale; delivered by MediaMath and creatively powered by Cavai Cavai, the leading conversational advertising cloud, has announced a global partnership with MediaMath, as the…
Read More...

Beyond the shadow of tech giants, several companies are leading the charge toward a cookieless future. Rather than allowing Big Tech to determine the timeline, these companies have acknowledged the benefit of different targeting…
Read More...

New additions to leadership team will build upon sales and client services, data & analytics, and partnerships MediaMath, the leading global independent demand-side platform, announces two new appointments to its leadership team,…
Read More...

The integration offers advertisers the ability to target segments that align with the highest privacy standards Sourcepoint, the data privacy software company of record for the digital marketing ecosystem, has integrated its privacy safety…
Read More...

MediaMath has consummated a comprehensive recapitalization transaction whereby certain existing shareholders and financial stakeholders, including funds advised by Searchlight Capital Partners, L.P. ("Searchlight"), have committed to invest…
Read More...

Ocient powers significant net new revenue opportunity for leading AdTech demand-side provider, delivering unbeatable price performance for hyperscale data analytics Ocient, the leading hyperscale data solutions company…
Read More...

First Successful Deployment of Header Bidding Solution Using Cookieless Identity Represents Major Milestone toward the Cookieless Web and Better Performance With Apple’s current cookie restrictions and the long-awaited elimination of…
Read More...

Strategic Leadership Appointment Advances Strategy and Execution MediaMath, leading independent advertising technology company for sophisticated brands and agencies, announced a series of leadership transitions, which will further…
Read More...

Noren named EVP to focus on product strategy as the infrastructure company enters new relationships with major retailers  Banyan, the global infrastructure for item-level receipt data, has added Parker Noren as its EVP of Product Strategy.…
Read More...

Former MediaMath, Nielsen and Accenture Executive to Lead Fast Growing Data & Identity Company Audigent, the leading data activation, curation and identity platform, announced today that Greg Williams has joined the company as its…
Read More...

MediaMath, acclaimed company for leading brands and agencies, has announced Mary Matyas as SVP, General Manager North Americas. In her role, Matyas will own sales strategy and professional services across the North America region, driving…
Read More...

The campaign synced with prime-time bands witnessing high footfalls in real time, with contextual creatives, across clinics and hospitals in India. Lemma the largest and fastest growing programmatic digital out of home network, along with…
Read More...

Weather Targeting Solution Provides Brands and Agencies using MediaMath's DSP the Opportunity to Break Free from Traditional Identifiers MediaMath, the acclaimed independent advertising technology company for leading brands and agencies,…
Read More...

MediaMath, acclaimed independent advertising technology company for leading brands and agencies announced it has redesigned, key elements of its omnichannel platform that combines a flexible identity foundation, complete supply chain…
Read More...

With the market dynamics for ad spends, ad buying and use of adtech rapidly shifting to take on more targeted and precision-based approaches, there are a lot of synchronizations still needed between marketers and advertisers to drive…
Read More...

Mid-market performance agencies and brands can now manage their own campaigns on leading DSP platform AUDIENCEX, the largest independent trading desk built for performance marketers and agencies, announced an integration with MediaMath…
Read More...

MediaMath, the acclaimed global independent advertising technology company for brands and agencies, announced a collaboration for ad tech with Airtel, India’s premier communications solutions provider. The partnership demonstrates…
Read More...

HUMAN Security, Inc. and CTV Thought Leaders Agree the Key to Mitigating Ad Fraud is Collaboration HUMAN Security, Inc. (formerly White Ops)—a cybersecurity company that protects enterprises from bot attacks to keep digital…
Read More...