MediaMath Recognized for Completeness of Vision and Ability to Execute MediaMath, the independent technology company for marketers, announced that it …
TechBytes with Dan Rosenberg, Chief Marketing & Strategy Officer, MediaMath
Dan Rosenberg Chief Marketing & Strategy Officer at MediaMath MediaMath recently published the report, "The State of Consumer-First and Omnichannel …
MediaMath Announces Enhancements to Native Advertising Offering
Ad Tech Leader Makes Improving Consumer Experience Central in New Channel Release MediaMath announced enhancements to its native advertising offering …
Drawbridge and LiveRamp Partner to Power Robust Integrated Identity Solution
Leading Identity Resolution Companies Sign Partnership to Extend Precision and Reach of People Based Marketing Drawbridge, the leading provider of …
TechBytes with Maggie Mesa, VP, Business Development–Mobile, OpenX
Maggie Mesa VP, Business Development – Mobile, OpenX Opt-in Videos could influence advertising budgets. To understand the extent of this …
A Marketer’s Glossary to Blockchain
Blockchain applications for marketing have officially arrived. Blockchain has the potential to clean up significant inefficiencies in digital advertising by …
PR Tech Leader Cision Acquires Visual Content Technology from ShareIQ
Cision Communications Cloud Becomes First Earned Media Platform to Measure, Analyze and Optimize Performance of Visual Content Across All Channels …
Opt-In Video Advertising is Preferred Ad Choice for Consumers According to New Nationwide Survey; Adoption May Deter Ad Blocking
Research from OpenX, the Mobile Marketing Association and MediaMath Highlights Opportunity to Provide Consumers a More Rewarding Advertising Experience OpenX, …
All You Need to Know About People-Based Marketing
People-Based Marketing Can Help Brands by Targeting the Customer and His Needs, Instead Of Relying on Devices, Thereby Delivering a …
MediaMath is Re-Architecting Digital Marketing to Create Better Connections Between Marketers and Consumers
MediaMath Is Strongly Positioned to Serve as a Leading Catalyst for Product Innovation and Consolidation as the Category Evolves MediaMath …
comScore Partners with PushSpring to Enhance and Expand Mobile Audience Segments
comScore Clients Can Now Activate Mobile Audiences Across 300 Million Unique Devices in the US comScore has announced a partnership …
Intersection Launches Place Exchange, the First True Programmatic Exchange for Out-Of-Home and Place-Based Media
Place Exchange Offers Agencies and Advertisers the Ability to Fully Unify OOH Media with Other Channels Through Their Existing DSP …
Interview with Oz Etzioni, CEO and Co-founder, Clinch
"In order to capture all available channels under one roof, brands will have to use unified data, unified creatives and …
Programmatic & Digital Advertising Leader Anagram Adds Jenna Umbrianna Gino to Executive Suite
The Addition of Industry Veteran Bolsters Anagram’s Market-Leading Programmatic Capabilities Anagram — a digital media agency built for the modern …
Improvado.io Secures $3 Million Seed Round from Martech Brands
Improvado.io Is Aiming to Help Marketers Aggregate, Analyze and Report Cross-Channel Marketing Data Improvado.io, an early stage MarTech company that …
MediaMath Joins Nonprofit Industry Consortium DigiTrust; Advances Consumer-First Marketing Philosophy
MediaMath Join Hands with DigiTrust to Enhance Consumers Digital Experience MediaMath announced it has joined non-profit industry consortium, DigiTrust. The …
IAS Launches First-To-Market Mobile In-App Solution for Programmatic Brand Safety
The Trade Desk, DoubleClick Bid Manager, Oath, Viant’s Adelphic, AppNexus, and MediaMath Integrate IAS to Increase Mobile In-App Transparency Leading …
MediaMath and Cision Bridge Paid and Earned Media
Industry Leaders Partner to Expand Omnichannel Opportunities Across Marketing Channels Fueled by Robust Audience Data and Technology MediaMath and Cision …
Two Ways Brand Safety is Affecting Demand-Side Platforms
According to a study from the CMO Council, 72 percent of marketers are concerned about brand safety. Similarly, 78 percent feel their brand’s reputation …
Dare or Drop: Top Challenges for Marketers Set to Intensify in 2018
Executives from Top Marketing Technology Companies Participated in Our Predictions Series 2018 and Identified the Top Challenges That Marketers Would …