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MediaVillage

MediaVillage Announces Partnership with Maru/Matchbox for Advanced Insights

MediaVillage, a Media Industry Researcher and Publisher, Advances Media Insights with New Capabilities MediaVillage, is a leading publishing, researching and business development firm in the marketing and media industry. Maru/Matchbox is the market leader in the use of insight communities and technology to produce focused-outcomes market research. MediaVillage announced the partnership with Maru/Matchbox to use their Eye Intelligence platform for advanced data visualization and analytics. MediaVillage is the primary…

MediaVillage Hires New Head of Client Partnerships

Darius Myers Joins To Expand Strategic Industry Partnerships During Period Of Significant Growth For MediaVillage MediaVillage, the industry's leading trade research, and marketing communications platform, has named Darius Myers, former SVP of Sales at TSN Advertising, as Head of Client Partnerships. Darius brings nearly 30 years of media, advertising, and marketing experience to MediaVillage. He will report to John McMenamin, President and Chief Operating Officer. Myers will develop and oversee new strategic…

MediaVillage Analysis Suggest Marketing Communications Spend in Media Buoyed Largely by Growth of Digital

Mediavillage Analysis Shows Digital Spend Continues To Replace Declines In Linear Investments A new analysis by MediaVillage, which has been tracking media and marketing expenditures since 1988, shows that the total investment in marketing communications has remained flat since 2010, and is projected to increase by 2.8% from $580 billion in 2010 to a projected $596 billion in 2020. Jack Myers, Media Ecologist and founder of MediaVillage, said, “When factoring inflation, the real dollars invested by marketers in the US…