Browsing Tag

messaging

Cordial Emerges as a Strong Performer in Email Marketing

The report states "Cordial's campaign orchestration is better than firms 100 times its size." Cordial, a next-generation messaging platform, announces today that it has been named a Strong Performer in the May 2020 report "The Forrester Wave: Email Marketing Service Providers, Q2 2020" by Forrester Research, Inc., which evaluates the 13 most significant email marketing service providers. A newcomer to the study, Cordial receives the highest scores possible in the criteria of Vision, Commercial Model, Campaign…

NovelVox Launches CX Infinity, The New Age Messaging And Multichannel Customer Engagement Platform

NovelVox, the leading contact center solution provider, announces the launch of CX Infinity – the business messaging and customer engagement platform. Today where customers are trying to approach businesses via 7 different channels on average, it is important for businesses to transform the way they interact with the customers and take a leap from just phone or emails. CX Infinity is a multichannel solution to deal with all such big challenges. The features are designed to benefit Cisco contact centers to further enhance…

TetraVX Introduces Messaging and Meeting Collaboration Features for nVX Product Suite

Innovative messaging, collaboration, and multi-party video conferencing tools are centralized for more effective customer and employee communications TetraVX, a unified communications and collaboration (UCC) company that specializes in the delivery of cloud-based solutions, today announced the addition of messaging and meeting collaboration functionality to the TetraVX nVX solution.  With these new features, nVX customers will now have access to robust messaging, collaboration and multi-party video conferencing tools all…

COVID Clinches It: The Days Of Spray-And-Pray Advertising Are Over

Ad-Tech Trends Show Light at the End of the Tunnel Crawling out of the economic shutdown, the advertising industry has taken a hit. But it's not all gloom and doom. The future looks bright, but very different. "The pandemic has accelerated viewer adoption of digital streaming, and has changed the way brands engage with customers," said Joel Cox, co-founder of Denver ad-tech firm Strategus. "Saturating popular TV shows with repetitious ads and hoping for the best won't work as well anymore – the days of spray and pray are…

TechBytes with Cristina Constandache, Chief Revenue Officer at Rakuten Viber

With Instagram testing “hiding” like counts in the U.S., what alternative approaches can businesses take to engage their customers? Obviously, with Instagram testing the removal of liking a photo, businesses must find new and innovative ways to engage with their customers. Brands can no longer rely on a high number of “like counts” to draw in more engagement. Rather, the best approach is to shift their focus to two-way engagements, digitally communicating in a conversational manner. This approach can seamlessly be…

Managing the Messaging Maze: How Modern Marketers Can Move the Needle with Millennials

It wasn’t all that long ago that Personalized Marketing meant addressing an email to someone by their first name. But these days, it’s not enough to call out customers by name in an e-blast if the content contains impersonal offers that don’t take into account their unique purchase histories. To stay competitive in our on-demand world, and build a pipeline of brand loyalty that ensures repeat business, brands have to create an individualized experience that accounts for each customer’s unique tastes and preferences.…

It’s Ok to Message Your Customers – but They’re Not Your Friends

Messaging technology is more than mere texting. It supports incredible communicative flexibility, all within a single personalized environment. Be it WhatsApp or WeChat or Viber or Telegram, billions of people are flocking to messaging platforms to exchange images, gifs, video, and audio. And these platforms represent a new means for doing business, rapidly enabling access to myriad other services and applications — setting appointments, tracking shipments, buying gifts, ordering lunch, etc. Brand forays into messaging…

The Year in Messaging and Conversational Experiences

As 2018 draws to a close, it’s a good time to take stock of the year in the world of messaging and conversational experiences. Unlike prior years, this one is characterized by less hype and more progress. Developers have been quietly working away, far from the madding crowd, as messaging volumes grow massively and conversational experiences continue to pervade every aspect of human existence. Over the last few years, mobile messaging usage has exploded. It now dominates smartphone usage. While consumer communication grew…

Three Trends Shaping the Messaging Space – and What They Mean for Marketers

Digital platforms have transformed how we communicate. From the introduction of email to the new social media apps that pop up every day, communications platforms have created big opportunities for marketers to find and reach customers (both current and prospective). The next communications frontier for marketers is messaging apps. While not necessarily an innovative or new concept, messaging platforms are fundamentally changing how consumers connect with friends, family, and their favorite brands. In fact, recent data…

Urban Airship Topples Targeted Mobile Messaging Records During the 2018 FIFA World Cup

New Boost Feature for Accelerated Message Delivery Sees a Successful Pilot with Onefootball, Which Sent More Than Five Billion Targeted Notifications During 2018 FIFA World Cup Customer engagement company Urban Airship has revealed that its platform’s peak messaging throughput has increased 33 percent, setting a new internal record of 400,000 notifications per second during the conclusion of the FIFA World Cup Final as traffic spiked for nearly seven minutes. Urban Airship Data Shows 98 Percent of Onefootball Users…

Influencer Marketing… But Not as You Know It

It’s almost easy to promote a new lipstick, shoe or phone via influencers, it’s simple product placement right? As long as you’ve properly screened your influencers, understand their content and have previous data insights, then you can even predict the results that they will drive. But  what about brands whose product are not as exciting, they’re a necessity and don’t get people interested very easily. You can’t just have an influencer posed next to a bottle of your latest toothpaste or pen and expect the sales to start…

You Can Now Send and Receive Voice Messages on LinkedIn

LinkedIn Announced That Its Users Can Now Also Communicate via Voice Messages. This Recent Innovative Development Promises to Further Enhance LinkedIn’s Brand Value and Customer Experience LinkedIn gifted its dedicated users a brand new voice messaging feature. This move was welcomed by users, especially those who were tired of communicating via text. The short of it is that LinkedIn will allow its users to record voice messages of a maximum of one minute in length. Users can leverage this feature in order to better…

YellowHammer GM Sam Appelbaum Named to AdMonsters Power List

Honor Highlights Sam Appelbaum’s Innovative, Client-Oriented Leadership YellowHammer Media Group recently announced that the company’s General Manager Sam Appelbaum has been named to the AdMonsters Power List. Appelbaum will be celebrated on stage with the other honorees on June 5th at the Metropolitan Pavilion in NYC during the Closing Panel and Power List Reception. AdMonsters describes the members of the Power List as, “Nominated by your peers and selected by AdMonsters, the Power List showcases innovative leaders,…