Meta

The outcome of Google’s long-running antitrust trial has sent a clear message to the ad tech world: The open web cannot rely on regulation to rebalance competition. Instead, it needs more advanced solutions that deliver better performance,…
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Strategic step underscores Channel Factory’s proven ability to deliver both measurable performance and brand outcomes on YouTube Channel Factory, the global contextual advertising company powering performance across walled gardens,…
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JointCommerce launches a managed SaaS ad tech platform giving regulated industries enterprise-grade, fully compliant marketing and advertising access. JointCommerce announced the launch of its managed SaaS advertising technology…
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A leader in Generative Engine Optimization (GEO) and brand building for AI Search, Evertune will use the funding to accelerate the development of its enterprise-grade AI marketing suite Evertune, a leading Generative Engine Optimization…
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A UK-first, the service leverages esbconnect’s GDPR-compliant database of 17m UK email addresses to identify and convert unknown website visitors through email Customer acquisition specialist, esbconnect, has launched Optivo, its new…
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Moloco reveals a disconnect: 88% of consumer mobile app ad spend remains with Google and Meta, despite user attention shifting elsewhere New study finds advertisers who embrace the independent app ecosystem* see up to 214% higher…
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Amazon Verified Partner Delivers 99% Customer Growth for Retail Brands, Including Global Electronics Giant and Leading K-Beauty Companies PulseAd, the AI-powered retail media platform, announced its US market entry with Seattle …
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As traditional Conversion Rate Optimization (CRO) agencies fail to scale & websites remain disconnected from Martech, Fibr AI delivers optimization built for today's marketing velocity With the explosion in AI, intent-driven LLM chats,…
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Spain's Flagship Airline Moves to a Fully Self-Serve Model, Unlocking Speed, Efficiency, Smarter Campaign Execution and a 2x Increase in High-value Search Activity and 80% CTR Increase Clinch, the AI-powered technology company that brings…
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Omneky has officially released Campaign Launcher, an AI-powered tool that lets marketers instantly publish and deploy personalized omnichannel ad campaigns across platforms like Meta, Google, and TikTok from Omneky's dashboard without…
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The brand adds key hires to drive customer engagement and market expansion. Eulerity, the marketing automation platform redefining how brands scale digital advertising,  announced the expansion of its team with three strategic hires. These…
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Marketers today have access to more data than ever before, yet 87% of them say it remains their company’s most underutilized asset. Why? Critical data is scattered across platforms, CRMs and dashboards, making it nearly impossible to unify.…
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JARS Digital, one of Charlotte's Top 20 digital marketing agencies, has launched a powerful new dashboard suite built specifically for small and midsize businesses (SMBs) that want to finally see what their marketing dollars are…
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Travis Clinger, Chief Connectivity & Ecosystem Officer at LiveRamp dives deeper into the latest martech and adtech innovations that are impacting modern day marketing and advertising in this MarTech Series Interview: ____________ Hi…
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In the rapidly evolving digital advertising ecosystem, brands face a tough challenge if they want to shift their ad dollars away from the technology giants of Facebook, Amazon, Apple, Netflix, and Google – collectively referred to as FAANG.…
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Built by agency founder and backed by top fintech investors, Opal streamlines back-office tasks so agencies can focus on creativity and scale with confidence Opal, a SaaS platform designed to automate back-office operations…
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New research from Fospha, the full-funnel marketing measurement platform, finally shows how to quantify the "halo effect" the previously hidden impact of direct-to-consumer (DTC) advertising on channels like TikTok, Meta and Youtube impact…
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Global brands gain comprehensive coverage with both content-level avoidance and post-bid measurement, augmenting ad quality controls on Facebook and Instagram DoubleVerify (“DV”), a leading software platform for digital…
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Natural, Seamless AI Dubbing Platform Now Available for Free Panjaya.ai, led by former Apple TV, Meta and Vimeo executives, introduces Pod Pro, the world's first AI-powered dubbing platform tailored to podcast publishers worldwide.…
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Aman Sareen, CEO of Aarki chats about the future of martech and target based precision marketing in this martech interview: ________ Hi Aman, tell us about yourself and more about Aarki's platform? Thank you for having me! I’m Aman…
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