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Michael Osborne

New SmarterHQ Capabilities Enable Marketers to Personalize Based on Wishlisted & Favorited Product Interactions

‘Wishlists & Favorites’ Launch Extremely Timely for Retail and Travel & Hospitality Marketers as They Prepare for Holiday Shopping and Travel Season SmarterHQ, a leading personalization platform, announced the launch of Wishlists & Favorites, allowing marketers to easily expand highly targeted personalization to include wishlisted and favorited product interactions. These “list” interactions are collected by SmarterHQ—alongside other interactions like product and cart views—and are used by brands for deeper…

SmarterHQ Expands into Mobile With App Data Collection and Push Messaging

SmarterHQ, a leading personalization platform, announced that it has launched two key capabilities, App Data Collect and Mobile Push Messaging, that will help brands easily and flexibly incorporate mobile into their cross-channel marketing strategy. Mobile commerce saw a 48.1% growth year-over-year last Cyber Monday, and more than 90% of time spent on smartphones is spent in-app, according to recent industry research reports. Mobile app users are highly engaged, valuable customers, presenting unique opportunities for…

SmarterHQ Names Brian Elkins as Chief Technology Officer

We’ve made some changes around here this year, including continuing to develop the SmarterHQ team to bring our clients the very best technology and talent in the martech industry. To scale our R&D department, we recently welcomed Brian Elkins as our new CTO. Brian joins our senior leadership team with over 25 years of engineering and business management experience. His expertise encompasses Agile software development, engineering, product management, and cloud architecture in startup and large companies. He has built,…

Movable Ink Integrates with SmarterHQ to Enhance Real-time Email Personalization with Unified, Cross-Channel Customer Data

Partnership Enables Digital Marketers to Create Personalized Visual Experiences Based on Cross-Channel Behavioral and Contextual Data Movable Ink, the visual experience platform provider for digital marketing leaders, announced a partnership with SmarterHQ, the leading multi-channel behavioral marketing platform, to enable deeper personalization in email based on a customer’s behavior and interests, as well as real-time contextual data such as location, device, weather, product price and inventory. The combination of…