Partnership Enables Digital Marketers to Create Personalized Visual Experiences Based on Cross-Channel Behavioral and Contextual Data
Movable Ink, the visual experience platform provider for digital marketing leaders, announced a partnership with SmarterHQ, the leading multi-channel behavioral marketing platform, to enable deeper personalization in email based on a customer’s behavior and interests, as well as real-time contextual data such as location, device, weather, product price and inventory.
The combination of SmarterHQ’s unified cross-channel behavioral and profile data and Movable Ink’s platform for creating unique visual experiences at scale enables B2C brands in retail, travel & hospitality and financial services to add 1:1 behavioral and contextual data visualizations to email that are updated at the moment of open. This partnership provides brands with more options to activate live customer data and generate visually compelling calls-to-action at the moment of open that boost engagement and conversions.
“Our partnership with Movable Ink and SmarterHQ has enabled us to transform our email marketing program with highly personalized promotions and product recommendations that are generated with up-to-date prices and available inventory at the moment of open,” said Emily Collins, Senior Email Marketing Manager at Sam’s Club. “Being able to easily access unified cross-channel data in our email campaigns has not only streamlined our production process, it has helped us meet our personalization goals as a business.”
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SmarterHQ enables marketers to immediately identify and connect customer interactions across all touchpoints and automate personalized content via email, web, mobile push and more. Whether the output is product recommendations, loyalty data, live pricing, product inventory and any other customer data point, Movable Ink transforms the information into highly engaging and personalized visuals that are automatically generated at the moment of open.
“Achieving a 360-view of the customer is only as good as a brand’s ability to act on it, which is why Movable Ink’s integration with SmarterHQ is such a powerful combination,” said Vivek Sharma, CEO of Movable Ink. “This partnership enables brands to take email personalization further and provide the kind of compelling, highly visual experiences that drive engagement, revenue and long-term customer loyalty.”
“Brands are constantly bombarding consumers with irrelevant messages across every platform,” said Michael Osborne, President & CEO of SmarterHQ. “This batch and blast mentality is an unsustainable approach, as 70 percent of millennials are frustrated with receiving irrelevant emails. Our partnership with Movable Ink allows marketing messages to be both relevant and highly visual—providing the best opportunity to convert shoppers into loyal customers.”
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SmarterHQ’s unified customer data and real-time triggers combined with Movable Ink’s ability to create data-activated visual experiences at the moment of engagement enable marketers to:
- Display real-time inventory showcasing products based on browsing, booking or cart activity within triggered emails
- Include a customer’s up-to-date loyalty points or rewards balance in any triggered email to compel them to take a next step
- Drive customers who have expressed interest in certain products to buy online or pick up in-store via a triggered message, including purchase options at the nearest store based on real-time location
- Utilize SmarterHQ recommendations and display visually within any email campaign
Movable Ink works with any ESP, and SmarterHQ has 20+ ESP integrations, making this platform partnership a seamless addition to existing marketing stacks. The partnership is available to mutual clients of Movable Ink and SmarterHQ immediately.
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