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SmarterHQ

Retailers Can Now Alert Shoppers on Inventory Availability at Their Preferred Store with SmarterHQ’s Store Product Alerts

With the expected rise in curbside pick-up and buy online, pick-up in-store (BOPIS) from retailers this holiday season, SmarterHQ announced the launch of Store Product Alerts, enabling retail marketers to send automated messages to alert shoppers of inventory availability at their preferred store based on their unique interests and shopping behaviors. "Retailers are still trying to figure out their holiday strategies as the pandemic has caused so much uncertainty. While brands have historically relied on a memorable…

SmarterHQ Launches Smarter Predictions, Enabling Predictive Marketing for Brands Across All Their Data Sources and Digital Channels

SmarterHQ announced the launch of Smarter Predictions, allowing marketers to execute machine learning and modeled campaigns across all of their data and communication channels. Smarter Predictions give brands the insights and ability to accurately anticipate a customer’s next move and power the most relevant, high-conversion messages directly in the SmarterHQ platform. These dynamic, self-tuning models update based on how customers interact in real time, which is especially crucial during busy holiday seasons and situations…

Movable Ink Announces Planned Expansion into Mobile Channel

Movable Ink has announced today at its annual Think Summit the company’s plans to expand into the mobile channel. As part of this initiative, the company has announced new partnerships with mobile marketing platform providers Airship, Braze, and Localytics. Movable Ink has also integrated with Branch to enhance the mobile app user experience through deep linking of dynamic content and to provide marketers with end-to-end attribution and performance tracking. At the same event, Movable Ink announced the launch of unique…

Loyalty Programs Have Little Impact on Influencing Next Leisure Travel Booking, According to New SmarterHQ Survey

Marriott, Hilton and Southwest Airlines Lead in Having Most Loyalty Among Consumers Across the Travel and Hospitality Industry What factors do consumers consider when they’re in the midst of booking their next leisure travel plans? SmarterHQ, a leading personalization platform, can confidently tell the travel and hospitality industry that loyalty programs are not one of them. The latest consumer survey results from SmarterHQ showed that loyalty programs have only a small impact on helping travelers decide their next…

New SmarterHQ Capabilities Enable Marketers to Personalize Based on Wishlisted & Favorited Product Interactions

‘Wishlists & Favorites’ Launch Extremely Timely for Retail and Travel & Hospitality Marketers as They Prepare for Holiday Shopping and Travel Season SmarterHQ, a leading personalization platform, announced the launch of Wishlists & Favorites, allowing marketers to easily expand highly targeted personalization to include wishlisted and favorited product interactions. These “list” interactions are collected by SmarterHQ—alongside other interactions like product and cart views—and are used by brands for deeper…

SmarterHQ Expands into Mobile With App Data Collection and Push Messaging

SmarterHQ, a leading personalization platform, announced that it has launched two key capabilities, App Data Collect and Mobile Push Messaging, that will help brands easily and flexibly incorporate mobile into their cross-channel marketing strategy. Mobile commerce saw a 48.1% growth year-over-year last Cyber Monday, and more than 90% of time spent on smartphones is spent in-app, according to recent industry research reports. Mobile app users are highly engaged, valuable customers, presenting unique opportunities for…

SmarterHQ Names Brian Elkins as Chief Technology Officer

We’ve made some changes around here this year, including continuing to develop the SmarterHQ team to bring our clients the very best technology and talent in the martech industry. To scale our R&D department, we recently welcomed Brian Elkins as our new CTO. Brian joins our senior leadership team with over 25 years of engineering and business management experience. His expertise encompasses Agile software development, engineering, product management, and cloud architecture in startup and large companies. He has built,…

Movable Ink Integrates with SmarterHQ to Enhance Real-time Email Personalization with Unified, Cross-Channel Customer Data

Partnership Enables Digital Marketers to Create Personalized Visual Experiences Based on Cross-Channel Behavioral and Contextual Data Movable Ink, the visual experience platform provider for digital marketing leaders, announced a partnership with SmarterHQ, the leading multi-channel behavioral marketing platform, to enable deeper personalization in email based on a customer’s behavior and interests, as well as real-time contextual data such as location, device, weather, product price and inventory. The combination of…

TechBytes with Steven Tracy, Director of Campaign Services, SmarterHQ

Steven Tracy Director of Campaign Services, SmarterHQ A few years ago, segmentation and really identifying your individual subscriber was a huge part of the email marketing conversation, and predictive and behavioral intelligence takes this even further. We spoke to Steven Tracy, Director of Campaign Services at SmarterHQ, to understand the analytics that email marketing teams should focus on to identify if their tools are working well.Tell us about your role at SmarterHQ and the team/technology you handle. Since…