Browsing Tag

MMA

Affle Launches Vizury Engage360 to Simplify Omnichannel Marketing

Platform to unify consumer connections and conversions across connected digital channels and devices Affle (India) Limited, the leading consumer intelligence platform company, announced the launch of ‘Vizury Engage360’ an omnichannel marketing platform to help marketers unify their communication across connected channels and devices. Consumers today spend a significant amount of time on their connected devices and marketers engage with them across multiple channels including digital advertising, email, messaging, apps…

Mobile Marketing Association Appoints SITO Mobile CEO Tom Pallack To Global Board of Directors

SITO Institute Founding Managing Director Bruce Rogers to North America Board SITO Mobile, Ltd. the Consumer Behavior and Location Sciences company, announces the appointments of two executive members to the Mobile Marketing Association (MMA) Board of Directors.  SITO CEO Tom Pallack will serve on the MMA’s Global Board and Founding Managing Director of The SITO Institute for Consumer Behavior and Location Sciences Bruce Rogers will serve on its North American Board.  Pallack and Rogers have each committed to serve a…

Vibes Ranks No. 1 on the 2018 Smarties Business Impact Index

Vibes Recognized for Driving Business Outcomes at the MMA Impact NY 2019 Conference Vibes, a mobile marketing leader, announced it was recognized as a frontrunner of the 2018 Mobile Marketing Association's Smarties Business Impact Index at the MMA Impact NY 2019 conference, taking place last week. Vibes scored highest in the North American region in the Enabling Technologies category. The MMA Smarties Business Index ranks the industry's top marketing teams and creative talent driving business impact through the power of…

Mobile Marketing Association Names Mindshare Agency Of The Year For Second Year Running

Mindshare, the media agency network that is part of WPP, has been named Agency of the Year for the second year running by the Mobile Marketing Association. Mindshare was given the accolade for its industry leading work and also for winning 16 awards in the Global MMA SMARTIES Awards making it the most awarded agency after picking up awards across categories and clients. Mindshare won 3 Gold (from China, Australia and Canada), 6 Silver and 7 Bronze awards. (see full list below). Mindshare North America also won in the…