Vibes Recognized for Driving Business Outcomes at the MMA Impact NY 2019 Conference
Vibes, a mobile marketing leader, announced it was recognized as a frontrunner of the 2018 Mobile Marketing Association’s Smarties Business Impact Index at the MMA Impact NY 2019 conference, taking place last week. Vibes scored highest in the North American region in the Enabling Technologies category. The MMA Smarties Business Index ranks the industry’s top marketing teams and creative talent driving business impact through the power of mobile, evaluating entrants for a strong focus on business outcomes.
“Vibes continually develops innovative, business-driving technology for mobile marketers,” said Greg Stuart, CEO, MMA. “The programs that Vibes developed for brands allows them to better understand and engage with their mobile customers by closing the loop between tracking, measuring and analyzing campaign results, and that’s why they were first in this category for MMA’s Business Impact Index.”
Index nominations stem from the Smarties Awards finalists and winners, where Vibes won two gold awards in October 2018 for its work with Lane Bryant. To determine Index ranking, the Smarties Awards applications underwent an additional scoring process by an independent jury of industry professionals, including a competitive assessment. The results were unveiled at the MMA Impact NY 2019 conference in New York City.
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“Attaining the No. 1 spot in the Enabling Technology category is a huge honor,” said Jack Philbin, CEO, Vibes. “We focus on delivering the best business outcomes and highest value to our customers, and this ranking validates our approach. It’s wonderful to be recognized among our peers as an industry leader, and we look forward to continuing to provide our customers with ROI-proven solutions.”
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