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Mobile Ad Fraud

TechBytes with Paul H. Müller, Co-Founder and CTO, Adjust

Paul H. Müller Co-Founder and CTO, Adjust Nearly 80% of internet users rely on mobile phones for their online activity, largely for search, email, and commerce. Marketers are already building their targeting campaigns on mobile-first and mobile-only strategies. To understand the state of mobile marketing in 2018 and how mobile customer analytics are more refined today than ever before, we spoke to Paul H. Müller, Co-Founder and CTO, Adjust.Tell us about your role at Adjust and the team/technology you handle I’m the…

TechBytes with Shani Rosenfelder, Head of Content and Mobile Insights, AppsFlyer

Shani Rosenfelder Head of Content and Mobile Insights, AppsFlyer How do you make sure that only real people see your ads? According to a leading source of ad tech reporting, ad fraud costs the industry $8.2 billion a year in the US alone. As advertisers move to digital channels, how should you protect your brand and seek better efficiency and ROI for your ad dollars? We sat down with Shani Rosenfelder, Head of Content and Mobile Insights at AppsFlyer, to discuss the state of ad fraud and the major challenges faced by…

Google to Dominate App Downloads in 2018 as Predicted by Adjust Report

The Benchmark Report Provides Detailed Insight into the App Market and App User Behavior Berlin-based app mobile measurement company Adjust recently published the results of its annual benchmark report for 2017. The data from the report was taken between January 1, 2017, and December 31, 2017, tracking 11,000 apps, with 10.7 billion installs and 1.29 trillion events analyzed across the world. Deeper coverage of countries included China, France, Germany, Japan, Russia, Turkey, UK and the US. Also Read: TechBytes with…

Marketers With Successful Fraud Protection Solutions Have A Competitive Edge

Mobile Ad Fraud Is Evolving So Rapidly That Most Enterprise Marketers Fail To Identify The Costliest Types. AppsFlyer Provides Recommendations to Protect Your Brand According to a Forrester Consulting thought leadership paper commissioned by AppsFlyer entitled Mobile Fraud: Marketers’ Massive Hidden Threat explores, only 1 in 5 enterprise marketers feel they are able to systematically monitor and prevent fraud. Marketers still rely heavily on legacy technologies and tools to combat mobile ad fraud and firms like an…