Browsing Tag

Mobile App Advertising

The Financial Times Names VRTCAL One of Americas’ Fastest Growing Companies

Globe Newswire Apr 14, 2021 0

VRTCAL, a leading mobile SSP focused on Demand-Path Optimization (DPO) for mobile app developers, announced it ranked No. 176 on The Financial Times’ (FT) The Americas’ Fastest Growing Companies 2021, an inaugural ranking of the region’s…
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Native & Programmatic Advertising

VRTCAL Ranks No. 179 on Inc. Magazine’s List of California’s Fastest Growing Private Companies

Globe Newswire Mar 16, 2021 0

VRTCAL, a leading mobile SSP focused on demand-path optimization (DPO) for mobile app developers, today announced it ranked No. 179 on Inc. Magazine’s second annual Inc. 5000 Regionals: California list, the most prestigious ranking of the…
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Native & Programmatic Advertising

AdTech Roundup: Top Things in Advertising Technology

MTS Staff Writer Apr 4, 2020 0

Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from Xandr, Business Warrior, AppsFlyer, Tiger Pistol, Smartly.io, DMI, and True Influence. AMC…
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In App Marketing

Google Reigns Supreme: Becomes #1 Player in Mobile App Advertising According to AppsFlyer’s…

Business Wire Apr 1, 2020 0

AppsFlyer, the global attribution leader, today released the 10th edition of its Performance Index. Google hit the #1 spot in the power ranking (Measuring both quantity and quality of app installs) for the first time since AppsFlyer…
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Mobile Advertising

DoubleVerify Identifies Video Fraud Scheme Targeting Mobile App Advertising

MTS Staff Writer Mar 22, 2019 0

DoubleVerify, the leading independent provider of marketing measurement software and analytics, announced that it’s Fraud Lab has identified a video fraud scheme targeting mobile app advertising. WHAT: Per the scheme, banner ad slots…
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