Mobile App Advertising

VRTCAL, a leading mobile SSP focused on Demand-Path Optimization (DPO) for mobile app developers, announced it ranked No. 176 on The Financial Times’ (FT) The Americas’ Fastest Growing Companies 2021, an inaugural ranking of the region’s businesses by revenue growth rate. VRTCAL grew 376.8% between 2016 and 2019 and continues on an upward trend. Marketing Technology News: Samba TV and 605 Partner To Create An Unparalleled Omniscreen Addressable TV Footprint VRTCAL’s platform boasts a more efficient ecosystem for mobile…

VRTCAL, a leading mobile SSP focused on demand-path optimization (DPO) for mobile app developers, today announced it ranked No. 179 on Inc. Magazine’s second annual Inc. 5000 Regionals: California list, the most prestigious ranking of the fastest-growing California-based private companies. As new privacy regulations impact the digital marketplace, VRTCAL’s platform provides a more efficient ecosystem for mobile app advertising. Since VRTCAL's founding, the company has continually offered technology and services that…

Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from Xandr, Business Warrior, AppsFlyer, Tiger Pistol, Smartly.io, DMI, and True Influence. AMC Networks, Disney, and WarnerMedia Join Xandr in Powering the Future of TV Advertising Xandr, AT&T’s advanced advertising company, is working with leading media and entertainment companies including AMC Networks, Disney, and WarnerMedia to reinvent the way linear TV advertising is bought,…

AppsFlyer, the global attribution leader, today released the 10th edition of its Performance Index. Google hit the #1 spot in the power ranking (Measuring both quantity and quality of app installs) for the first time since AppsFlyer launched the Index in 2015. The search giant’s success can be largely attributed to its performance on Android and its App Campaigns product. Facebook Remains the Top Performer for Retargeting Low retention and high uninstall rates across the industry are driving app marketers to increase their…

DoubleVerify, the leading independent provider of marketing measurement software and analytics, announced that it’s Fraud Lab has identified a video fraud scheme targeting mobile app advertising. WHAT:   Per the scheme, banner ad slots are being re-sold as premium video advertising inventory almost exclusively on mobile apps. This practice often goes against marketplace policy and isdeceptive to the buyer – because inventory is being represented as in-stream vs. in-banner. Through this scheme, bad actors are seeking to…