AdTech Roundup: Top Things in Advertising Technology
Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from Xandr, Business Warrior, AppsFlyer, Tiger Pistol, Smartly.io, DMI, and True Influence.
Xandr, AT&T’s advanced advertising company, is working with leading media and entertainment companies including AMC Networks, Disney, and WarnerMedia to reinvent the way linear TV advertising is bought, sold, and optimized for a better consumer experience.
Business Warrior Offers Free Marketing and Advertising Software to Small Businesses During Coronavirus Outbreak
Now more than ever, Business Warrior recognizes that small businesses need guidance and support. As a result, the company announced today that effective immediately, it will offer free, one-year access to its Business Warrior software in light of the current coronavirus (COVID-19) outbreak and its negative impact on small business sales. The company is also unveiling new Business Warrior technology that will enable millions of small business owners to identify and leverage free advertising opportunities.
Google Reigns Supreme: Becomes #1 Player in Mobile App Advertising According to AppsFlyer’s Performance Index
AppsFlyer, the global attribution leader, today released the 10th edition of its Performance Index. Google hit the #1 spot in the power ranking (Measuring both quantity and quality of app installs) for the first time since AppsFlyer launched the Index in 2015. The search giant’s success can be largely attributed to its performance on Android and its App Campaigns product.
Tiger Pistol, the only social advertising platform that delivers local activation at global scale, recently launched a Recurring Campaign feature to expand user options for managing Facebook and Instagram advertising campaigns on the platform.
Smartly.io, the leading social advertising automation platform for creative and performance marketers, today announced new innovative capabilities to its Pinterest solution. In close partnership with Pinterest, Smartly.io advanced its offering on the platform to enable brands to innovate and connect with customers in entirely new ways.
DMI’s Brand Marketing and Customer Experience Business Unit has been honored by the American Advertising Federation’s Washington DC (AAF DC) chapter with five DC ADDY Awards. The awards were presented in March for excellence on behalf of two DMI clients, the Internet & Television Association (NCTA) and the International Spy Museum.
True Influence Announces a No Layoff Pledge, Challenging Companies to Stop the Downsizing in the Marketing and Advertising Community During the COVID-19 Crisis
In an effort to support its employees, as well as the marketing and advertising community, True Influence has pledged to have no layoffs for 90 days as a result of the COVID-19 crisis. Hundreds of employees globally are able to continue their jobs from home while remaining committed to providing their customers with the best support possible.
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