Blackstone to Invest in Liftoff to Help Fuel Future Growth
Partnership will further accelerate Liftoff as a leading performance marketing platform
Liftoff, a global performance-based mobile app marketing optimization platform, announced it has reached a definitive agreement for a majority investment from private equity funds managed by Blackstone. This strategic partnership marks a new phase in Liftoff’s continuing mission to develop industry-leading technology and product solutions that help marketers grow their engaged user bases through initial and ongoing engagement efforts.…