“Mobile Window Shopping’ is also a real phenomenon, as data shows a staggering dropoff at the purchase stage in mature …
Smaato and Liftoff Reveal the Most Engaging In-App Ad Formats
Digital Ad Pricing and Performance Data Shows Varied Performance Across Price Points Smaato, the global in-app advertising platform, in partnership …
Latin Lovers? New Liftoff Report Reveals Dating Apps Surge in Latin America as North America Registration Rates Plummet 485 Percent
The All-New Data Also Shows That Men Now Outpace Women in Dating App Engagement and Summer Months Drive Mobile Dating …
Liftoff’s Data Shows Mobile Users Increasingly Engaged with Finance Apps
Ahead of Regulatory Changes, Liftoff Data Reveals Now is the Time for Finance App Makers to Capture Market Share in …
Ogury Launches Active Insights – The First Complete App Ecosystem Intelligence Solution
Active Insights Addresses the Knowledge Gap Left by Existing App Store Metrics and In-App Analytics Tools, Offering Significant Benefits for …
Salesforce’s Quip Acquires Designer Studio Unity&Variety; Plans to Build Next-Gen Productivity Tools
Quip, the content collaboration platform that Salesforce acquired in August 2016, now has a new team of designers and visualizers …
Kochava Alerting: Industry’s First Real-Time Notification Tool for In-App Marketers
Mobile app tracking platform Kochava introduced a cutting-edge mobile attribution feature – Kochava Alerting to enable marketers with custom alerts …
Meet FlockOS, World’s First Enterprise Chat Operating System
Move aside desktop and mobile operating systems. 2017 will see the rise of chat operating systems. Flock, the leading enterprise …