mobile app marketing

AppsFlyer’s Audiences delivers robust and dynamic segmentation for YouAppi’s ReAppi App Retargeting clients To improve audience segmentation and management, YouAppi is announcing its integration with AppsFlyer’s Audiences to power the recently announced ReAppi app retargeting technology. ReAppi is a fully managed programmatic app retargeting solution which enables marketers, app developers, and agencies to benefit from full-funnel app retention. By integrating ReAppi with AppsFlyer’s Audiences, joint YouAppi and…

The Mobile App Marketing and Retargeting Platform welcomed Nancy Do Roberts as CMO and Ashley Schmitt as Senior Marketing Manager, both in San Francisco, and Youngho Hahm as VP and GM, Korea YouAppi, a leading performance-based mobile app marketing, and retargeting platform closed 2019 with additions in Marketing and Asia as the company prepares for 2020 to support the recently announced ReAppi App Retargeting technology solution. Nancy Roberts joined YouAppi to lead global marketing as the company’s CMO, bringing…

Over the years, we have witnessed how Marketing strategies have evolved at an exceptional rate and there seem to be no signs of slowing down. And the mobile app industry is no exception to this! In this article, we will be sharing some of the top mobile app Marketing trends that are likely to make it big in the upcoming year. Following these trends can turn out to be quite beneficial for promoting your mobile app in the market. But before jumping straight into those mobile app Marketing trends, first, let’s take a look at…

Tiger Global Management, Sequoia Capital India Deepen Investment in Company’s Winning Platform for Mobile Customer Engagement and Retention CleverTap, the leading AI-powered customer lifecycle and user retention platform, announced it has completed its Series C investment round, allowing further acceleration as a global leader in mobile app marketing. Growing at 250% YoY since 2015, CleverTap intends to use the funds to build out its new US-based engineering hub, add enhanced predictive capabilities to its market-leading…

“Mobile Window Shopping’ is also a real phenomenon, as data shows a staggering dropoff at the purchase stage in mature markets Liftoff, the leader in mobile app marketing and retargeting, released its third annual report on the ever-growing market of mobile app commerce in partnership with the industry leader in mobile measurement and fraud prevention, Adjust. The study, pulling from the most extensive dataset to-date, shows that shopping app users are becoming increasingly purchase-happy in what is poised to be the biggest…

Digital Ad Pricing and Performance Data Shows Varied Performance Across Price Points Smaato, the global in-app advertising platform, in partnership with Liftoff, a performance-based mobile app marketing and retargeting platform, published a new study on in-app ad pricing and performance. Buyers can use the data and insights to optimize their in-app ad campaigns by pinpointing the specific ad formats that will allow them to maximize engagement rates and drive conversions. The report analyzes activity across three trillion…

The All-New Data Also Shows That Men Now Outpace Women in Dating App Engagement and Summer Months Drive Mobile Dating Subscriptions Liftoff, the leader in mobile app marketing and retargeting, released its third annual dating apps research and analysis. The most comprehensive and longitudinal study of its kind, the data reveals sweeping demographic and regional changes in the world of dating apps that mobile marketers need to know to succeed in 2019. Chief among the insights are the rise of Latin America (LATAM), a drop-off…

Ahead of Regulatory Changes, Liftoff Data Reveals Now is the Time for Finance App Makers to Capture Market Share in EMEA  Despite having considerably lower registration and activation rates compared to APAC, financial apps in Europe have a chance to seed usage by capitalizing on a low cost-per-install before the Payment Service Directive (PSD2) increases competition. Read More: Five DIY Activities to Become a B2B Content Rockstar Liftoff, a leader in mobile app marketing and retargeting, has released a new report…

Active Insights Addresses the Knowledge Gap Left by Existing App Store Metrics and In-App Analytics Tools, Offering Significant Benefits for Both Publishers and End-Users Ogury, the leading mobile data company, launched Active Insights, a complete app ecosystem intelligence solution for app publishers. Active Insights is powered by Ogury's unique first-party data, leveraging real user behavior to provide true ownership and engagement metrics far beyond what is possible with existing app store metrics or in-app analytics…

Move aside desktop and mobile operating systems. 2017 will see the rise of chat operating systems. Flock, the leading enterprise messaging platform, announced the arrival of its latest innovation—FlockOS, just a week before 2016 ended. With its debut, FlockOS becomes the world’s first Chat Operating System (COS). Flock switched territories from a live message platform provider to an app-based ultra-powerful COS developer swiftly. The latest COS will enable app developers to build enterprise-centric chatbots, intelligent…