mobile app marketing

Merging complementary technologies creates one of the world’s largest mobile growth platforms to power the $500 billion global mobile app ecosystem. Liftoff, a leading global performance-based mobile app marketing optimization platform,…
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Partnership will further accelerate Liftoff as a leading performance marketing platform Liftoff, a global performance-based mobile app marketing optimization platform, announced it has reached a definitive agreement for a majority…
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The Report Also Warns of a 15% Increase in Fake User Ad Fraud and the Impending Impact the ID for Advertisers (Idfa) Will Have on iOS Versus Android Liftoff, the leader in mobile app marketing and retargeting, released its annual Mobile…
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While the COVID-19 pandemic has had a mostly negative impact across the mobile marketing landscape, YouAppi - a leading global marketing platform for the world's largest mobile brands - has conversely seen explosive growth in its products…
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Appreciate’s Creative Wizard technology enables generating new and dynamic high-impact ad creative in seconds to fit a broad range of ad units which are then A/B tested to improve campaign conversions and other KPIs Programmatic mobile…
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AppsFlyer’s Audiences delivers robust and dynamic segmentation for YouAppi’s ReAppi App Retargeting clients To improve audience segmentation and management, YouAppi is announcing its integration with AppsFlyer’s Audiences to power the…
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The Mobile App Marketing and Retargeting Platform welcomed Nancy Do Roberts as CMO and Ashley Schmitt as Senior Marketing Manager, both in San Francisco, and Youngho Hahm as VP and GM, Korea YouAppi, a leading performance-based mobile…
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Over the years, we have witnessed how Marketing strategies have evolved at an exceptional rate and there seem to be no signs of slowing down. And the mobile app industry is no exception to this! In this article, we will be sharing some of…
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Tiger Global Management, Sequoia Capital India Deepen Investment in Company’s Winning Platform for Mobile Customer Engagement and Retention CleverTap, the leading AI-powered customer lifecycle and user retention platform, announced it has…
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“Mobile Window Shopping’ is also a real phenomenon, as data shows a staggering dropoff at the purchase stage in mature markets Liftoff, the leader in mobile app marketing and retargeting, released its third annual report on the…
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Digital Ad Pricing and Performance Data Shows Varied Performance Across Price Points Smaato, the global in-app advertising platform, in partnership with Liftoff, a performance-based mobile app marketing and retargeting platform,…
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The All-New Data Also Shows That Men Now Outpace Women in Dating App Engagement and Summer Months Drive Mobile Dating Subscriptions Liftoff, the leader in mobile app marketing and retargeting, released its third annual dating apps research…
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Ahead of Regulatory Changes, Liftoff Data Reveals Now is the Time for Finance App Makers to Capture Market Share in EMEA  Despite having considerably lower registration and activation rates compared to APAC, financial apps in Europe have…
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Active Insights Addresses the Knowledge Gap Left by Existing App Store Metrics and In-App Analytics Tools, Offering Significant Benefits for Both Publishers and End-Users Ogury, the leading mobile data company, launched Active Insights,…
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Move aside desktop and mobile operating systems. 2017 will see the rise of chat operating systems. Flock, the leading enterprise messaging platform, announced the arrival of its latest innovation—FlockOS, just a week before 2016 ended. With…
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