Mobile Data

App Annie, the leading mobile data and analytics company, announced the availability of App Annie Ascend. This will introduce the first mobile performance suite that provides both app market data as well as advertising analytics. All of this is powered by data science and derives insights from benchmarking data. Marketing Technology News: Weyland Tech Engages The Benchmark Company to Explore Strategic Alternatives Brands and publishers attempt to optimize ad revenue and user acquisition with fragmented data sources…

A remote-controlled tractor, a mobile app for 3D models and high-resolution live streaming – these never-before-seen 5G solutions are just some of the several now on display in the just opened Elisa 5G Showroom. Elisa is continuously developing 5G services that are bringing new possibilities to different sectors of society: homes, companies and the public sector. The Elisa 5G Showroom is a part of this development work The 5G network and the possibilities it provides will have a profound effect on consumers, companies and…

Orange Belgium boosts its B2B offers by tripling the mobile data bundles Orange Belgium strives to give more to its customers for the same price, be it on the residential or on the business market. The bold operator proves it once again with a major update of its business subscriptions Shape, which will offer up to 3 times more mobile data for the same price. Marketing Technology News: Wealth Access Enhances User Productivity with DocuSign Integration Orange Belgium cares for its professional customers, a strategic…

Adjust, the industry leader in mobile measurement, fraud prevention and cybersecurity, announced two new senior appointments to its global sales teams. Bill Kiriakis joins as SVP Global Sales, and Silvia Buermann as VP Global Sales Operations. They each bring over 20 years of sales experience in digital marketing analytics from leadership positions at several big tech companies including Adobe, Coremetrics, Omniture, Oracle and Salesforce. An enterprise sales management veteran, Kiriakis will oversee Adjust’s global…

The Global Leader in Mobile Data and Analytics Expects Mobile Spend to Top $380 Billion App Annie, the mobile data and analytics company helping brands and publishers win on mobile, released The State of Mobile 2020 report. This annual appraisal provides insight into mobile's expansive impact across industries and the global economy, highlighting publishers and brands that are outperforming their peers. Key findings in this report: Mobile Creates Company Value: Mobile-focused companies, including Uber and Alibaba,…

Media and Games Invest or MGI announced that its subsidiary gamigo AG agreed on acquiring Verve Wireless, Inc.'s business. Verve is a leading North American Mobile Location data platform for location-based programmatic video and display marketing. Technology is actively used to create efficiency improvements and competitive advantages within the group. Synergy and integration potentials are important criteria for the expansion of the portfolio. MGI is a fast and profitably growing company focusing on a "buy,…

Survey Highlights Unprecedented Consumer Demand for Everything Wireless Americans used 82% more mobile data in 2018 than in 2017 according to CTIA's 2019 Annual Wireless Industry Survey, as results showed an increase in wireless across nearly every metric, reflecting unprecedented consumer demand. "Americans are consuming more wireless data than ever," said Meredith Attwell Baker, President and CEO, CTIA.  "This exponential growth underscores the need to continue to free up spectrum to keep up with demand, and provide…

Last year brought a powerhouse class of apps that changed the mobile landscape, not only for consumers but also for marketers and app developers. It is clear that the goal for developers and marketers in mobile is to connect with their users, bring them together, and create or enhance experiences. Some examples we have seen would be MoviePass’ attempts to disrupt how audiences go to movie theaters, or HQ Trivia’s push to bring audiences together at designated times and deliver real-time interactive experiences. While…

5b Connected Device Profiles Give Brands and Marketers an Alternative to the Walled Gardens for Data Enrichment and Deep Audience Insights The Kochava Collective, the world's largest independent mobile data marketplace, now provides brands, app owners, and data companies with access to more than 1B monthly active users, 5B total connected device profiles, and is growing by 400 Million every month. The Kochava Collective is on pace to include 10B devices by the start of 2020. This data, combined with strategic partnerships…

Apptopia, a market leader in mobile app intelligence, announced that it is working with Bloomberg to provide mobile data to the finance industry. Apptopia data metrics, including downloads, active users, in-app revenue, session volume and session length, are now available through Bloomberg Enterprise Access Point, increasing the speed at which firms can gain value and insights. Apptopia is proud to be the only mobile intelligence provider working with Bloomberg in this capacity. "We've consistently found mobile app…