App Annie Ascend Unlocks Mobile Advertising and Monetization
App Annie, the leading mobile data and analytics company, announced the availability of App Annie Ascend. This will introduce the first mobile performance suite that provides both app market data as well as advertising analytics. All of this is powered by data science and derives insights from benchmarking data.
Marketing Technology News: Weyland Tech Engages The Benchmark Company to Explore Strategic Alternatives
Brands and publishers attempt to optimize ad revenue and user acquisition with fragmented data sources…