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mobile engagement

Vibes Names Richard Rivera as Chief Revenue Officer

Vibes, the technology pioneer powering the direct-to-consumer mobile engagement revolution, announced the appointment of Richard Rivera as Chief Revenue Officer. Vibes has tapped Rivera to aggressively expand and accelerate the use of its unique engagement platform among enterprise brands while helping these customers prepare for an increasingly mobile-centric future. Mobile has become the primary digital channel for the majority of consumers. According to a recent survey conducted by OneSignal, 72% of businesses have…

Independent Research Firm Names Airship a Leader in Mobile Engagement Automation

Customer engagement company Airship announced that Forrester Research, Inc., has named Airship a Leader in “The Forrester Wave™: Mobile Engagement Automation, Q3 2020.” This 31-criterion evaluation focused on the nine most significant mobile engagement automation (MEA) solution providers. Within the three main categories of the report, Airship tied for the highest score in Strategy and received the second highest score for Current Offering. Marketing Technology News: Searchmetrics Makes Two Senior Appointments to…

Braze Recognized as a Leader in Mobile Engagement Automation by Independent Research Firm

Company Earns Highest Score in Current Offering Category and Ties for Highest Score in Strategy Category Braze, the leading global customer engagement platform, announced that Forrester Research, Inc. has recognized the company as a Leader in a new report titled "The Forrester Wave™: Mobile Engagement Automation, Q3 2020." Braze earned the highest scores in both the Current Offering and Strategy (tied) categories. The report evaluated 9 mobile engagement automation solution providers on a set of 31 criteria. Braze…

Mobile Advertising Soared 71% Year-over-Year, According to PubMatic Report

Premium digital technology company PubMatic announced that mobile advertising grew significantly in the second quarter of 2020, despite the Covid-19 economic impact. According to PubMatic’s Q2 Quarterly Mobile Index, mobile advertising spend increased globally, rising 71% over Q2 2019, and was also 8% higher than Q1 2020. While mobile advertising decreased in the early weeks of the Covid-19 pandemic, it recovered more quickly than desktop advertising, showing strong growth through the end of Q2. Marketing Technology News:…

Phunware Announces Co-Sell Partnership with Tech Data to Provide its Channel Partners and Customers Mobile Solutions

Phunware, Inc., a fully-integrated enterprise cloud platform for mobile that provides products, solutions, data and services for brands worldwide, announced a co-sell partnership with Clearwater, Florida-based Tech Data, one of the world’s largest end-to-end technology distributors specializing in information technology products and services. Tech Data offers a wide range of technical and business support services, including certification, training, instruction and support for its reseller customers, and helps to…

Comscore Sees Notable Rise in Desktop and Console Gaming

Minutes spent on PC gaming surged 19%, while mobile engagement stayed flat As Americans continue to seek entertainment while complying with pandemic public health safety measures, new research from Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, shows gaming audiences are engaging more through desktop and console platforms than other platforms. Marketing Technology News: Modus Create Named a Top Ten Digital Transformation Solution Company…

Phunware Offers Free Mobile Engagement Software Development Kit to Small and Midsize Businesses to Address COVID-19 Challenges

Phunware, Inc., a fully-integrated enterprise cloud platform for mobile that provides products, solutions, data and services for brands worldwide, announced that it would offer qualifying small and midsize businesses (SMBs) a free 60-day license to its Mobile Engagement software development kits (SDKs) at no cost if they complete the Phunware Phenom Certified Developer Program within the next 60 days. Marketing Technology News: Cohesity Appoints Mike Houghton as Vice President of Americas Channels According to the …

Syniverse Partners with SAS to Enhance Mobile Engagement Offering for Multi-platform Marketing

SAS Customer Intelligence 360 and Syniverse Mobile Engagement Services to Provide Integrated Solution for Tracking and Analyzing Customizable Mobile Campaigns Syniverse, the world’s most connected company, today announced it has signed a new global collaboration agreement with SAS to offer SAS’s global customer base Syniverse’s Mobile Engagement suite of services. The partnership adds mobile channels natively to the SAS® marketing platform and enhances companies’ ability to plan, execute and analyze mobile channels and…

Daily MarTech Roundup: Latest News, Insights, Funding and Updates

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from ZON, Vibes, National Retail Solutions, Espressive, Groupon, Amperity and Replicant.ai. ZON, the Region’s First Fully Decentralized Mobile E-commerce Platform, Closes UAE’s Largest Ever Seed Funding Round ZON, the region’s first fully decentralized mobile-only e-commerce network, has closed its seed funding round at an unprecedented US$8 million, making it the largest recorded single…

Leading eMarketplace Yapo.cl Triples Mobile Engagement With 1:1 Targeting and Triggering With Swrve

Innovative eMarketplace sets a new bar for engagement and retention for millions of buyers and sellers with global leader in customer engagement Swrve, the leader in mobile marketing and customer engagement, announced today that Yapo.cl, has used Swrve to significantly reduce churn, increase long-term engagement, and inspire valuable app user activity across their mobile campaigns. With over 40,000 products for sale on the app and over one million ads, Yapo needed a solution that could help them increase loyalty amongst…

Phunware Releases New User Activity Audiences Capability to its MaaS Platform

Phunware, Inc. , a fully-integrated enterprise cloud platform for mobile that provides products, solutions, data and services for brands worldwide, announced the release of new user engagement and retention features that allow brands to view real-time user activity data within its Multiscreen as a Service (MaaS) platform. Phunware Releases New User Activity Audiences Capability to its Multiscreen as a Service Platform. Among the Key Performance Indicators (KPIs) now available are the ability to automatically create user…

Plexure’s Growth Recognized with Global Index Inclusion

Mobile engagement software company Plexure has been added to the MSCI World Micro Cap Index, effective 26 November 2019. The MSCI World Micro Cap Index operates across 23 Developed Markets countries and is typically adjusted biannually in May and November. With 5,753 constituents, the index covers approximately one percent of the free float-adjusted market capitalization in each country. Marketing Technology News: TronTV and VideoElephant Establish Partnership for Video…

Herow Announces $18.6 Million Series B

Brings total funding to $19.7 Million through past investors Herow, a leader in mobile engagement and user context, today announced the closing of its $18.6 million Series B from its historical investors Xerys Fund, Siparex and Calao Finance. Funds will be used to accelerate the deployment of the company's new contextual engagement SaaS solution for mobile applications, beyond existing markets in Europe and the United States. Herow - formerly known as Connecthings - raised its Series B to finance its expansion to the…

iOS13 Will Force Marketers to Consider the Value They Exchange with Mobile Users

The new releases of iOS 13 and Android 10 are upon us and they could very well be pivotal in the way mobile/digital marketers treat user data. Using location data as an example, the new permission options of iOS 13 will make it imperative to focus on the value that is offered to users in exchange for their information. The days of marketers collecting user data without justifying it or explaining how it benefits users are over. This is great news for mobile users, that will now benefit from not only more control and…

Swrve Chief Strategy Officer Barry Nolan to Speak at Facebook Platform F

Mobile Marketing Platform Leader to Address Audience of Irish Entrepreneurs and Business Leaders on Considerations for Creating Successful Apps and Mobile Experiences Swrve, the global leader in real-time relevant mobile engagement, announced that Chief Strategy Officer Barry Nolan will be delivering the keynote address at Facebook’s July Platform F event “Disrupting the Market: App and Mobile First”. As part of his keynote address, Barry will provide considerations for Irish and international entrepreneurs and business…

Leanplum Achieves ISO 27001 Certification

Mobile Engagement Leader Solidifies Its Commitment to Security and Compliance Leanplum, the leader in mobile engagement, announced it has attained ISO 27001 certification, the internationally recognized standard for information security. Compliance with these standards affirms Leanplum's commitment to protecting customer data, and the continual improvement of security programs. In 2018, the number of major data breaches in the US alone reached 1,244 and the number of records exposed increased 126% from 2017,…

Leanplum Accelerates Growth in Asia Pacific and Adds New Chinese Investor

Increases Series D Funding to $52 Million; Expands Footprint to Meet Regional Demand Leanplum, the leader in mobile engagement, announced an add-on raise from Beijing-based private equity firm Waterwood Group to scale and fuel growth in China and the greater Asia Pacific (APAC) region, bringing their Series D total financing to $52 million. Leanplum continues to gain momentum across APAC, where the region's most innovative brands rely on its platform to drive mobile growth and deeper customer relationships. "Chinese…

Former Acquia Founding Director and Former CEO Tom Erickson Joins Localytics Board of Directors

Localytics Gains Momentum with New Customers, R&D Investments, Services Offerings, and Tom Erickson as a Strong Addition to its Board of Directors Localytics, the leading mobile engagement platform, is gaining momentum in helping the world's most powerful brands understand and engage with their mobile users. The company has recently signed a number of exciting new customers, including Bose, Fidelity, Bloomberg and Redbox, to join existing customers like The Weather Channel, HSN, BabyCenter, CVS, Hasbro and Macy's.…

Fyber FairBid Unveiled to Ensure ‘Equality’ in The In-App Header Bidding Market

Fyber FairBid Is First Product Launched Under Fyber's New Branding, Following the Merging and Sunsetting of Inneractive and Heyzap Brands Leading app monetization technology platform, Fyber, has announced the launch of Fyber FairBid. FairBid is the world's first and exclusive mechanism to achieve a true state of header bidding for the in-app environment. For this, Fyber has partnered with AdColony and Tapjoy, two of the world's leading mobile advertising platforms, to launch FairBid's beta. FairBid is the first…