GroundTruth, the leading location platform for driving visits, announced the appointment of Christopher Yamaoka to the role of Chief Privacy …
Mobile Marketing Association Germany Publishes Checklists for Multi-Touch Attribution
In light of complex customer journeys, Multi-Touch Attribution (MTA) has become the holy grail for marketers. According to a recent …
Opt-In Video Advertising is Preferred Ad Choice for Consumers According to New Nationwide Survey; Adoption May Deter Ad Blocking
Research from OpenX, the Mobile Marketing Association and MediaMath Highlights Opportunity to Provide Consumers a More Rewarding Advertising Experience OpenX, …
Marketers Cannot Overlook Mobile Casual Gamers Anymore!
Perception is the reality when it comes to marketing, and perception is challenging to alter once it is formed. For …
Mobile Marketing Association Germany Boosts Board Membership
The Mobile Marketing Association (MMA) Germany Announces the Addition of Leading Companies to Its Board Including Verve and Walldecaux The Mobile …