Browsing Tag

Mobile Marketing Association

MMA Germany Announces the Mobile Video Checklist

A marketer’s guide to mobile video ad success The research is clear — mobile video ads are becoming increasingly popular. The majority of digital video users consume videos on their mobile phones. In Germany, this figure is already over 61%, according to eMarketer. Meanwhile, mobile is estimated to account for around 82% of all digitally sold advertising space, and 51% of total global advertising budgets by 2023. The writing is on the wall — mobile marketers must master mobile video. Marketing Technology News: Dynamic…

NOM Names Brian Atwood Chief Executive Officer

Leading contextual video advertising company appoints seasoned veteran to drive client and company success into the future NOM, the leading solution for brand-suitable, contextually relevant video advertising, announced the appointment of Brian Atwood as chief executive officer. Atwood joins NOM to accelerate client success and the company’s growth during a time in which brands are under intense pressure to be more efficient in their marketing efforts, even as the ad industry remains riddled with fraud and waste. Prior to…

GroundTruth Names Chris Yamaoka Chief Privacy Officer

GroundTruth, the leading location platform for driving visits, announced the appointment of Christopher Yamaoka to the role of Chief Privacy Officer. Yamaoka, who has spent the past four plus years at GroundTruth, will continue to oversee the company's global legal affairs as General Counsel, in addition to his new responsibilities as Chief Privacy Officer. In his expanded role, Yamaoka will ensure the company's privacy practices continue to meet both existing and new laws, regulations, and industry…

Mobile Marketing Association Germany Publishes Checklists for Multi-Touch Attribution

In light of complex customer journeys, Multi-Touch Attribution (MTA) has become the holy grail for marketers. According to a recent study, 44% of advertisers still assign the entire conversion credit to the last interaction, often for lack of a better alternative. To help marketers embrace Multi-Touch Attribution, the Mobile Marketing Association Germany has created checklists focussing on key features and implementation. Multi-touch attribution (MTA) enables marketers to track customer journeys across channels and…

Opt-In Video Advertising is Preferred Ad Choice for Consumers According to New Nationwide Survey; Adoption May Deter Ad Blocking

Research from OpenX, the Mobile Marketing Association and MediaMath Highlights Opportunity to Provide Consumers a More Rewarding Advertising Experience OpenX, the world’s leading independent advertising technology provider, revealed new consumer and brand marketer research conducted in coordination with the Mobile Marketing Association (MMA) and MediaMath, highlighting the growing desire of consumers for more relevant, engaging and “rewarding” advertising experiences. “When the ad experience works for the consumer,…

Marketers Cannot Overlook Mobile Casual Gamers Anymore!

Perception is the reality when it comes to marketing, and perception is challenging to alter once it is formed. For example, even though 203 million Americans will play mobile games regularly in 2018, most Americans do not identify themselves as gamers. Industry data proves that people of every age, demographic and household income play mobile games. Interestingly, over 20 percent of gamers in a recent study were older than 55. While 60 percent of women in another study said they play mobile games daily, 72 percent of women…

Mobile Marketing Association Germany Boosts Board Membership

The Mobile Marketing Association (MMA) Germany Announces the Addition of Leading Companies to Its Board Including Verve and Walldecaux The Mobile Marketing Association (MMA) Germany recently announced the addition of leading companies to its board including Verve, a leading location-based mobile marketing platform that connects advertisers with consumers to deliver successful business outcomes, and WallDecaux, outdoor advertising giant and part of the JCDecaux Group, the largest Out-of-home (OOH) advertising corporation…