Mobile Marketing Association

GumGum, a contextual-first advertising technology company, has announced the addition of industry veteran Dave Matthews as Chief Revenue Officer. In this position, Matthews will play a critical role in driving the North American sales…
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A marketer’s guide to mobile video ad success The research is clear — mobile video ads are becoming increasingly popular. The majority of digital video users consume videos on their mobile phones. In Germany, this figure is already over…
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Leading contextual video advertising company appoints seasoned veteran to drive client and company success into the future NOM, the leading solution for brand-suitable, contextually relevant video advertising, announced the appointment of…
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GroundTruth, the leading location platform for driving visits, announced the appointment of Christopher Yamaoka to the role of Chief Privacy Officer. Yamaoka, who has spent the past four plus years at GroundTruth, will…
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In light of complex customer journeys, Multi-Touch Attribution (MTA) has become the holy grail for marketers. According to a recent study, 44% of advertisers still assign the entire conversion credit to the last interaction, often for lack…
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Research from OpenX, the Mobile Marketing Association and MediaMath Highlights Opportunity to Provide Consumers a More Rewarding Advertising Experience OpenX, the world’s leading independent advertising technology provider, revealed new…
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Perception is the reality when it comes to marketing, and perception is challenging to alter once it is formed. For example, even though 203 million Americans will play mobile games regularly in 2018, most Americans do not identify…
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The Mobile Marketing Association (MMA) Germany Announces the Addition of Leading Companies to Its Board Including Verve and Walldecaux The Mobile Marketing Association (MMA) Germany recently announced the addition of leading companies to…
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