In light of complex customer journeys, Multi-Touch Attribution (MTA) has become the holy grail for marketers. According to a recent …
Opt-In Video Advertising is Preferred Ad Choice for Consumers According to New Nationwide Survey; Adoption May Deter Ad Blocking
Research from OpenX, the Mobile Marketing Association and MediaMath Highlights Opportunity to Provide Consumers a More Rewarding Advertising Experience OpenX, …
Marketers Cannot Overlook Mobile Casual Gamers Anymore!
Perception is the reality when it comes to marketing, and perception is challenging to alter once it is formed. For …
Mobile Marketing Association Germany Boosts Board Membership
The Mobile Marketing Association (MMA) Germany Announces the Addition of Leading Companies to Its Board Including Verve and Walldecaux The Mobile …
DoubleVerify Earns MRC Accreditation for In-App Viewability, SIVT for Mobile Web/Desktop Traffic & DV Authentic Impression®
After a very productive year in 2016 followed by a positive start in 2017, the Viewability Partner on Facebook—DoubleVerify has …