MRC Archives — MarTech Series

IAS Achieves MRC Accreditation for Sophisticated Invalid Traffic (SIVT) Filtration in the Connected TV Environment

Sales & Marketing PRNewswire - April 23, 2024

Criteo Secures Its First MRC Accreditation for Retail Media Measurement

Native & Programmatic Advertising PRNewswire - March 28, 2024

IAB and MRC Release Augmented Reality Measurement Guidelines For Public Comment

Augmented Reality PRNewswire - February 8, 2024

DoubleVerify Launches DV Campaign Automator To Streamline The Entire Trafficking Workflow in Google Campaign Manager 360

Analytics Business Wire - March 8, 2023

AtData Announces New Fraud Prevention API Release At MRC, 2023

AI/ML PRNewswire - February 16, 2023

DoubleVerify Continues Leadership in Attention Metrics, Earning MRC Accreditation for Attention Measurement Solution

Analytics Business Wire - January 4, 2023

GumGum Breaks the Billion Dollar Mark as Marketers Double Down on Privacy-First, Contextual Approaches

Customer Experience Management Globe Newswire - October 6, 2022

MRC Crypto Summit Brings Together Industry Experts to Explore How Cryptocurrency is Changing eCommerce

E-Commerce and Mobile Commerce PRNewswire - August 11, 2022

IAB Releases Intrinsic In-Game Measurement (IIG) Guidelines For Public Comment

Customer Experience Management PRNewswire - June 14, 2022

Conviva Announces Streaming Platform Expansion Solving Audience Measurement Challenges Globally

Audience Data Business Wire - October 21, 2021

Meetrics in Push for New Ad Fraud Prevention Standardisation led by the MRC

Advertising Trends MTS Staff Writer - September 28, 2021

GroundTruth Earns MRC Accreditation for Visitation Data

Customer Experience Management PRNewswire - August 3, 2021

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