MRC

New and continued accreditations highlight DV’s commitment to innovation and delivery against the highest possible industry standards as attention measurement gains traction DoubleVerify , a leading software platform for digital media…
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Leading contextual intelligence company announces $1 billion media spend milestone GumGum, a contextual-first, global digital advertising platform, announces that it has broken the $1 billion dollar ad spend milestone. The Contextual…
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The highly anticipated virtual summit will focus on everything cryptocurrency, including how merchants can safely accept crypto, the current state of anonymity, tools for successful crypto processing, and much more. The Merchant Risk…
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Guidelines Provide an Update on Viewability and Measurement Standards for In-Game Ads In a joint collaboration between IAB, IAB Tech Lab, and the Media Rating Council (MRC), IAB has released its Intrinsic In-Game (IIG) Measurement…
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Company also announces new CEO Keith Zubchevich to lead evolution of Conviva’s technology platform to become a media measurement solution for publisher partners Conviva, the continuous measurement platform for streaming media, today…
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The leading European Ad Verification provider, Meetrics, offers comprehensive Invalid Traffic (IVT) Detection and Filtration solutions used to battle ad fraud online. Meetrics is one of the first companies worldwide who developed processes…
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GroundTruth, the leading location-based marketing and advertising company, announced that it has been granted accreditation by the Media Rating Council (MRC) for its Location, Place, and Visitation data sets. As part of the accreditation,…
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New and continued accreditations spotlight DV’s commitment to innovation and delivering against the highest possible industry standards in the booming video sector DoubleVerify, a leading software platform for digital media…
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Moat Analytics Earns MRC Recognition for Sophisticated Invalid Traffic Filtration and Detection in Mobile Apps Oracle Data Cloud announced that the Media Rating Council has granted accreditation to Moat Analytics for its ability to…
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Remember viewability? It seems like only yesterday that it was the digital ad industry’s cause de guerre. After all, what good is an ad if it can’t be seen by the consumer. Ads that are served “below the fold,” or that fail to load…
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S4M to Capitalize New Series B Funding to Close the Offline and Online Advertising Divide S4M, a global AdTech MarTech company specializing in drive-to-store campaigns, has announced that it has raised $12 Million in a Series B round…
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Oracle's Moat Achieves Rigorous MRC Accreditation for SIVT of Desktop and Mobile Web Traffic Moat's Advanced Functionality Uses Insights from Oracle's Proprietary Data Assets to Help Identify Bots & Other Invalid Traffic…
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Engaging new ad formats are here, and they’re ready to be deployed. However, there’s a bottleneck with regard to improving the overall inventory of the web (and especially mobile) advertising: adtech vendors. Despite the availability of…
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