MRI-Simmons

Industry veteran brings over 25 years of experience in TV and digital research, audience insights, sales, and data strategy MRI-Simmons, the essential consumer truth set, announced the addition of Brian Katz as Vice President of Advanced…
Read More...

Latest product innovation provides marketers with full transparency into the modeling process, streamlining activation MRI-Simmons, the essential consumer truth set, today announced the launch of Activate Campaign Targets (ACT), an…
Read More...

MRI-Simmons Audience Segments Now Available as Reveal ™ Audiences for Targeting, Planning, and Analysis of TV Campaigns FourthWall Media, a leader in television analytics, and MRI-Simmons, the leading provider of insights on the…
Read More...

New Tool Leverages Big 5 Personality Profiles To engage consumers in a marketplace inundated with products and messages, brands need to take a deeper approach to targeting. A new tool from MRI-Simmons and EthniFacts enables richer, more…
Read More...

Discovery and Fox Corporation Among the First Partners to Deploy New Data-Driven Cross-Platform Advertising Solution SpotX, the leading global video advertising and monetization platform, together with clypd, the leading audience-based…
Read More...