multi-channel marketing

Many marketers prioritize quantity over quality when it comes to lead generation, often focusing solely on driving more leads without considering their potential conversion value. Consequently, numerous demand generation campaigns lack…
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**The primary author of this article is our staff writer, Sakshi John ______ The overall success of an organization depends on a solid marketing operations function. Marketing operations or MOps is not just a department that generates and…
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Eric Sandberg, Managing Director at Dynata talks about modern digital ad processes and top pointers that B2B advertisers need to keep in mind to ensure better online ad ROI: ________ Welcome to this MarTech Series chat, Eric, tell us…
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From discussing the latest updates surrounding Chat-GPT to the future of podcast advertising: uncover more from this weekly martech highlight: ______________ MarTech Quote-of-the-Week! ChatGPT-like technology for data discovery…
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The ability to run display ads, social ads, and email all in one place enables marketers to optimize performance while saving time and money AdRoll, a division of NextRoll Inc., announced the launch of its automation builder, an innovative…
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The Creator of the Iconic Boat Shoe and Innovator in Coastal Style Will Leverage Veritonic’s Preeminent Creative Testing Technology to Inform and Optimize Their Audio Assets Veritonic, the industry’s comprehensive audio research and…
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Site Impact, a company providing multi-channel direct marketing solutions, announced the appointment of Jordan Siegel, CPA, MBA as Chief Financial Officer. Mr. Siegel will be responsible for the overall financial management, planning,…
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The Company also provided a broader update on recent hiring initiatives Movano Inc. , a purpose-driven healthcare solutions company at the intersection of medtech and consumer devices, announced the expansion of its senior leadership…
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One of the most common challenges that B2B marketers face is the spread of too much customer data across martech platforms. This is due to far too many marketing channels in use combined with the growing need for better processes and easier…
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One of the best things about digital marketing is the data behind it. Businesses can use this data to do more of what's working and less of what's not. Traditional forms of marketing, like direct mail, have little data associated with them,…
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With the plethora of online stores available to consumers, it's extremely important to deploy a well-rounded marketing strategy to maximize brand awareness and sales. The Marketing 360® multi-channel strategy does just that. In this case…
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Platform helps agencies surprise and delight clients in a scalable, yet personal way Agency Revolution, an FMG Suite company serving independent insurance agents, announced a partnership with West Bend Mutual Insurance, a carrier…
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The latest information online article from digital marketing expert Jon Zacharias is centered around the burgeoning industry of SMS commerce. As Asurion reported back in late 2019, Americans check their phone 96 times every day, which…
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Act-On Software, the leading growth marketing automation platform, announced a full agenda packed with customers and keynotes for Growth ‘21, the premier growth marketing virtual conference that helps take user’s marketing efforts to the…
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Every small business knows they need to be doing marketing, but not every SMB has the time, tools, or know how to get it right. This is especially true in our current climate where connecting with leads and potential customers can be done…
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Thryv Holdings, Inc., the provider of Thryv® software, the end-to-end client experience platform for growing small businesses, today announced it has closed the acquisition of Sensis, Australia’s leading digital, marketing and directory…
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Request a FREE proposal to gain in-depth insights Quantzig, a global data analytics and advisory firm, that delivers actionable analytics solutions to resolve complex business problems has announced the completion of its recent engagement…
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BlueVenn, the multi award-winning Customer Data Platform and Journey Orchestration vendor, has announced that Infobase, America's leading cloud-based subscription provider of educational content through high-quality video and database…
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Acquisition Will Significantly Enhance HomeServe Digital Marketing Capabilities HomeServe USA, a leading provider of home repair solutions serving more than 4.4 million customers across the US and Canada, today announced the acquisition of…
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Integration enables collaboration and customer data insight to help ensure email campaign success Litmus, a leader in email marketing, announces the launch of its integration with SAP® Marketing Cloud, a multi-channel marketing platform…
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