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MuteSix

MuteSix Announces The Facebook Ads Masterclass, An Advanced Digital Advertising Course to Scale your E-commerce Store

Launching September 26, the new course will empower participants to create paid social cash flow, find new profitable customers, and scale e-commerce businesses MuteSix, an iProspect Company and a full-funnel digital and creative agency, has announced its Facebook Ads Masterclass, launching on September 26, 2019. Geared towards e-commerce professionals, business owners, and marketers, the online class looks to highlight advanced strategies to create affordable and ROI-positive ads. The exclusive creative-focused course…

Dentsu Aegis Network Acquires Top Direct-to-Consumer Marketing Agency MuteSix

Top Digital Performance Agency Will Become Part of iProspect Dentsu Aegis Network announced the acquisition of MuteSix, a top digital performance agency and one of the world's largest direct-to-consumer marketing agencies. MuteSix will join iProspect, a leading global digital performance agency. Going forward, the agency will be called "MuteSix, an iProspect Company." As all marketers demand more accountability from their marketing spend, and increasingly launch and build brands through performance marketing channels,…

Dentsu Aegis Network Acquires Top Direct-to-Consumer Marketing Agency MuteSix

Top Digital Performance Agency Will Become Part of iProspect Dentsu Aegis Network announced the acquisition of MuteSix, a top digital performance agency and one of the world’s largest direct-to-consumer marketing agencies. MuteSix will join iProspect, a leading global digital performance agency. Going forward, the agency will be called “MuteSix, an iProspect Company.” As all marketers demand more accountability from their marketing spend, and increasingly launch and build brands through performance marketing channels,…

MarTech Interview with Steve Weiss, CEO, MuteSix

mute"Facebook and Google are the only two dominant players when it comes to both driving discovery- and intent-driven marketing campaigns — there isn’t a dominant player after them." Tell us about your role and journey into technology. How did you start at MuteSix? I was born and raised in New Jersey by a single mother who actually bought the first computer for my sister and me when I was 14. It was out of my sheer web addiction that I started tinkering around with programs such as Photoshop and Unix while building…

Why Facebook Is Still the Strongest Social Media Platform When It Comes to Advertising

“Facebook is dead.” “The content sucks.” The media beatdown never stops. And yet we’re seeing up close how brands are allocating more of their digital dollars to Facebook advertising year-over-year. Conspiratory “truther” talk? Fake news? Hardly. Brands cannot deny two simple truths: 1) They’re always testing everything because they have to, and 2) after considerable testing and budget shifts, brands more often than not come back to Facebook fueled by a fierce desire to scale. Facebook advertising — when contextually…

Dos and Don’ts of Facebook Advertising for Young DTC Brands

Direct-to-consumer brands such as Casper and Warby Parker have successfully turned the world of brick-and-mortar retail on its head, but as with any new brand that enters the market, emerging DTC businesses face an expensive battle to break through the noise and capture the attention of potential customers. Facebook has shown itself to be a defensible and relevant channel when it comes to generating awareness and driving e-commerce sales. In short, it’s not wavering in its ambition to connect with 2.32 billion people and…

MuteSix Appoints Four Key Strategic Hires in North America

Digital Marketing Agency Taps Seasoned Executives to Scale Its US Presence MuteSix – a full funnel digital and creative agency – announced four new hires to its seasoned leadership team. Marc Loreti and Holly Martin have joined the company as Vice Presidents of Business Development, Bree Blackman as Vice President of Creative Strategy, and Ross Bucholc as Vice President of Paid Search. These appointments continue MuteSix's forward momentum and will have an immediate focus on the company’s enterprise consumer brand and…