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Lacking Final REGS, Ad Industry Urges CA AG to Delay Enforcement of New Privacy Law

4A’s, AAF, ANA, IAB, NAI Cite Uncertainty Around Open Issues in Draft Guidance, Additional Time Needed for Companies to Implement Final Regs Five of the nation’s largest advertising trade associations urged California Attorney General Xavier Becerra to delay his office’s enforcement of the California Consumer Protection Act (CCPA), so thousands of covered companies have the time necessary to review and implement the final regulations effectively, once they are released by his office. The 4A’s (American Association of…