Basis Further Automates Digital Media Planning, Activation, Reporting and Reconciliation for All Channels, Ad Units and Buying Tactics Centro, a …
TechBytes with Tal Shoham, COO Mobile at ironSource
Tal Shoham COO Mobile, ironSource Given the rapid transformation in programmatic advertising technologies, businesses are preparing for further disruptions in …
Why Is It the Need of the Hour to Channelize Online Marketing Towards a Consumer-First Approach
Marketing Technology Campaigns Are Enabling Negative Attitudes About the Repetitive Nature of Online Marketing Initiatives. We Find out Exactly What …
Blockchain in Advertising: The Implications for Every Player in the System
Today’s digital advertising industry faces many challenges, ranging from fraud and lack of transparency to antiquated payment models. Such challenges …
AppNexus Grows Video Monetization For Microsoft; Improves Revenue 201% And eCPM Performance 29%
Microsoft Among the 150 Sellers That Utilizes AppNexus SSP for Video Monetization of Premium Inventory AppNexus, the world’s leading independent …
Ad Council Announces New Members To Board Of Directors
Top Level Executives from over 20 Firms Have Been Elected as Board Members of Ad Council The Ad Council, a …