netsertive

Netsertive, the leading Digital Advertising Platform for multi-location businesses, announced veteran digital industry leaders Sean Witty and Peter Durand, as Chief Financial Officer and Chief Revenue Officer, respectively. Together, Witty and Durand bring more than four decades of combined executive experience to Netsertive and will support the company's next phase of growth and go-to-market plans to help clients deploy localized digital advertising at scale. As Netsertive's new CFO, Witty brings an extensive background…

"Tech vendors can enable relationships with local businesses so that marketing tactics are less conflictive and more symbiotic."Tell us about the ‘State of Local Digital Marketing’ in 2018? In the aggregate of all local digital marketing, we’re seeing many of the same growth trends you’ll see in national marketing, including the need and desire to have a broad presence by leveraging a successful media mix. Specific within local digital marketing, we’re seeing: Digital Marketing alignment with “local strength” is…

Brands and retailers are finding new methods of reaching consumers every day, and recently, voice search has been at the forefront of this conversation. The popularity of voice assistants like Apple’s Siri and Amazon’s Alexa have grown exponentially due to their ease of use and simplicity. In fact, a recent study by Gartner predicted that by 2020, 30 percent of online browsing sessions will be voice-conducted. With voice quickly becoming the preference of consumers, small and local brands need to ensure they’re ready for…