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Omnichannel Experience

TechBytes with Darren Hitchcock, General Manager, UKI & Nordics at Magnolia

Hi Darren, please tell us about your role and the team/technology at Magnolia. I am the General Manager of UKI & Nordics. Magnolia CMS is the leading ‘headless with no limits’ CMS for today's changing architectural demands. As more and more retailers look to headless architecture, triggered by a need for agile working practices, the additional notion of better information architecture has arisen. Magnolia doesn’t limit the IT team’s need for agile front-end processes or the Marketing team’s need for greater…

Verint Expands Its Adobe Partnership to Support More Personalized Customer Journeys

Seamlessly Surfacing Customer Experience Data to Automate the Process of Predicting and Acting on Experience Drivers Marketers and customer experience practitioners recognize the value of streamlined access to insights to drive exceptional experiences that are personalized and predictive. Now the partnership* between Verint Systems Inc., The Customer Engagement Company, and Adobe will support more personalized customer journeys by combining experience data from the Verint Experience Cloud along with data from the…

Raydiant’s New Consumer Behavior Report Highlights the Importance of Retailers Creating In-Store Experiences

Digital signage and in-store experience solutions provider Raydiant has released the findings from their State of Consumer Behavior Report 2020. The report surveyed 1,000 US consumers on Jan. 19, 2020 with a goal of better understanding the evolving habits, preferences, and behaviors of consumers shopping both online and offline. Marketing Technology News: BlackBerry Secures the Modern Workforce with New Digital Workplace Raydiant Bobby Marhamat, CEO of Raydiant said: "The findings confirm our…

How to Deliver the Experiences the CMO Craves Through the Robust Systems the CIO Needs

In today’s world, connected, consistent and differentiated experiences are born from closely aligned Marketing functions and technology teams. The collaborative relationship between a CMO and a CIO is crucial and has increasingly become a hot topic. Forrester recently stated that a CMO’s collaboration with a CIO is one of the four essential steps for a CMO planning their marketing evolution. While, according to ‘2019 State of the CIO’ research, 55% of CIOs are spending more time learning about customer needs as a way to…

MarTech Interview with Raviteja Dodda, Founder and CEO at MoEngage Inc.

"Being able to detect where the user is in their lifecycle and reach them with the right and relevant messaging at the right time is super-critical for any e-commerce business." Could you tell us about your role and the team/technology you handle at MoEngage? I am Founder and CEO at MoEngage Inc. Customer obsession is the key to growing any business today. However, customers’ touchpoints have increased significantly in the last few years and journeys have become more complex. Today’s customer expects brands to provide a…

Subscribe Pro Announces Newly Certified Cartridges for SFRA and SiteGenesis Integrated With Salesforce Commerce Cloud

Subscribe Pro's customers can now benefit from newly-certified cartridges that offer improved customer experience, increased lifetime value and enhanced support Subscribe Pro announced that its new SFRA cartridge has been certified by Salesforce Commerce Cloud, the fastest path to unified commerce. The Subscribe Pro SiteGenesis cartridge has also been recertified by Salesforce as well. Subscribe Pro's integration with Commerce Cloud empowers customers to generate recurring revenue by adding powerful subscription commerce…

MarTech Interview with Theresa McEndree, VP Marketing at Blackhawk Network

"Millennials are more likely to be engaged with new purchasing options, such as VR shopping and pop-up stores, than older generations." Could you tell us about your role and journey into Technology? It was a happy accident! I had a public relations internship in college at a firm that worked with really exciting early stage and growth companies on everything from foldable OLED displays to emerging FinTech. That became my first job, and since then I have worked with awesome companies that are changing the way people pay…

Gap Inc. Appoints New Head of Athleta

Gap Inc. announced the appointment of Mary Beth Laughton as president and chief executive officer of Athleta.  Laughton will begin her new role in late October and will serve on Gap Inc.’s senior leadership team reporting to president and chief executive officer Art Peck. “Mary Beth brings a strong background in digital operations, a keen understanding of customers and an ability to deliver innovative experiences,” said Peck. “She is the right leader for Athleta, with a proven track record in driving consistent results in…

The Future of Customer Experience, and What 2019 Has in Store

Predictions, by nature, are fickle. You’re expected to be right and if you’re wrong, people will never let you forget it. Fortunately, making predictions in the customer experience space is a bit easier because there is less variance involved.  Reading the tea leaves based on our work with some of the world’s leading and most innovative marketers, brands will increasingly strive to create more and better personalized experiences. The wave of hyper-personalization is still cresting, and predicting its breadth and depth is…

Why Contact Centers Are Critical to Omnichannel Marketing Strategies

The on-demand economy has conditioned consumers to feel entitled to a product or a service at the click of a button. Not only do we want what we want, when we want it (now), we also expect brands to provide excellent and consistent customer experiences at every point of engagement. Whether you’re visiting an e-commerce website or a brick and mortar location, or you receive a targeted email or a telemarketing call, the most successful businesses are those that provide exceptional and customized experiences regardless of the…