Browsing Tag

Omnichannel

mCommerce Trends in 2019: Ways to Build a Competitive and Robust App

The eCommerce sector is existing for about 14-15 years, no more. And owners had to decide whether they needed to create a website or not. Today if you don’t have a website, your business doesn’t have a future. That is why all large shops create an eCommerce website today. Moreover, apart from the website, today you need to have a mobile app as well. Why so? Because in the modern world, users prefer using mobile devices rather than desktop ones. What’s more, people like to use the mCommerce app that offers them such…

PubMatic Releases Industry-First Independent Omni-Channel Wrapper Solution

Enhancements to OpenWrap expand header-bidding benefits to over-the-top (OTT) media and connected TV (CTV) Premium digital advertising technology company, PubMatic, announced that it is expanding OpenWrap, a Prebid-based enterprise wrapper solution, to support OTT and CTV inventory. Building upon OpenWrap’s success on desktop, mobile and in-app, publishers can now programmatically monetise inventory in all major addressable channels, while benefiting from the transparency and control offered by an independent, open-source…

Advalo Builds on AWS to Become the Strategic Lever of Retailers

Since its creation Advalo has relied on Amazon Web Services (AWS) to store and process its data. The strength of Advalo is based on its ability to analyze large volumes of data to enable brands to better understand the purchasing patterns of their customers, detect purchase intention and individualize their marketing actions. A value proposition that is based on artificial intelligence algorithms developed by Advalo and stored on the AWS Cloud. Marketing Technology News: Voyant Accelerates Mobile Capabilities with…

Elevating Your CX Strategy by Improving the Agent Experience

In the age of Digital Transformation, many customer service leaders are focusing all their attention on technology. While intelligent automation can give a boost to their CX strategy, it’s important not to forget the humans behind the tech. Great customer service starts with a great agent experience – and if agents are stressed, frustrated and lacking the right tools and support, it will inevitably lead to unresolved interactions and unhappy customers. As modern customers’ expectations continue to increase, agents are…

Launch of CellPoint Digital to Realise the Full Potential of Travel Companies’ Digital Channels

CellPoint Mobile has transformed the way travel companies and customers use mobile technology. Now, CellPoint Digital is sweeping away the last barriers to truly optimised digital commerce and payments CellPoint Mobile, a leading provider of digital commerce and payment solutions for airlines and other travel companies, rebranded as CellPoint Digital with a new website and products designed to revolutionise the way travel merchants promote and sell, get paid and leverage their data across all digital channels. Kristian…

Productsup Integrates with SAP Product Content Hub Solution, Delivering an End-to-End Product Content Flow to Customers

Productsup signs OEM agreement with SAP to leverage their leading content syndication and feed management capabilities for SAP Product Content Hub solution Productsup announced it has signed an original equipment manufacturer (OEM) agreement with SAP. Through this agreement, SAP integrates Productsup’s leading product content syndication and feed management capabilities into their SAP Product Content Hub solution. The bundled cloud solution enables businesses to integrate, manage, syndicate and publish product content…

Account-Based Marketing: Flipping the Funnel to Fuel Success

Going beyond the hype to learn how account-centric Marketing can increase revenue, boost ROI, enhance Sales productivity, and better align Marketing and Sales efforts There’s an approach to Marketing that’s turning the B2B world upside down. Account-based marketing (ABM) is a strategy that’s helping B2B companies boost revenue with a more targeted, Omnichannel approach. ABM concentrates Sales and Marketing resources on a clearly defined set of accounts and personalizes campaigns to help ensure messaging resonates with…

TechBytes with Malcolm Koh, Customer Experience Strategist APAC at Zendesk

Tell us about your role and the team/technology you handle at Zendesk. As the Customer Experience Strategist and Customer-in-Residence for the Asia Pacific (APAC), my role is to step into the shoes of current and future Zendesk customers and partners to get a deep understanding of their business. This allows me to help them figure out how to optimize their customer experience (CX) strategy in ways that matter to their business. I start by understanding their CX strategy and then analyzing their business operations and…

Selligent Marketing Cloud Wins 2019 MarTech Breakthrough Awards

Selligent Honored as ‘Best Overall Marketing Automation Company’ in Prestigious Awards Program Recognizing Standout Marketing Technology Around the World Global B2C marketing automation company, Selligent Marketing Cloud, announced that it has been selected as the winner of the 2019 “Best Overall Marketing Automation Company” award by MarTech Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies and products in the global marketing, sales and advertising technology industry…

Certona, A Kibo Company, Named a Leader in 2019 Gartner Magic Quadrant for Personalization Engines

Certona, a Kibo company and the global leader in real-time AI-powered omnichannel personalization for the world’s largest brands and retailers, announced today it has been named a Leader in Gartner’s 2019 Magic Quadrant for Personalization Engines. The report evaluates personalization engines based on the vendor’s ability to execute and completeness of vision. This is the second year in a row Certona has been named a Leader in Gartner’s Magic Quadrant for Personalization Engines. “We are thrilled to be recognized as a…

Now Is the Time to Rethink Your Integrated Approach to Customer Engagement

In an age of smartphones, push notifications, chatbots and near-constant digital disruption, it is no longer revolutionary for brands to leverage multiple online and offline touchpoints in their campaigns. In fact, consumers expect this. Because of customers’ changing expectations and increasing savviness, an “integrated” approach that simply ticks the boxes for online and offline channels is no longer enough to fully engage a desired audience, especially those in Southeast Asia, who are more likely to be on mobile platforms…

TechBytes with Jeff Musgrove and Lisa Meath Managing Directors and Practice Leads at Broadridge

Tell us about your role and the team/technology you handle at Broadridge. As members of the Broadridge Consulting Services team specializing in communications, we advise our clients across the financial, healthcare, utility, telecom, insurance, and other industries on creating a customer experience (CX) strategy while optimizing customer touchpoints – from technology to processes, from benchmarking through execution. What is the current definition of Customer Experience? We look at CX from both the customer view and…

A-dec Selects eGain for AI-Powered Customer Support

eGain, the leading provider of cloud-based customer engagement solutions, announced that A-dec, world’s leading dental equipment manufacturer, selected eGain AI knowledge for contact center support and digital self-service. A-dec manufactures a complete portfolio of dental operatory products, including chairs, stools, delivery systems, lights, cabinets, and A-dec | W&H handpieces. The complex nature of these products makes customer support essential to the A-dec value proposition. Marketing Technology News: Millers…

TechBytes with Avlesh Singh, Co-Founder and CEO at WebEngage

Tell us about your role and the team/technology you handle at WebEngage.  Apart from leading WebEngage on all fronts, I am looking after Product, Marketing, and Sales functions to drive our mission of empowering consumer businesses to understand their users better and develop contextual customer engagement. How much has the Marketing Automation technology evolved in the last two years?  It has evolved by leaps and bounds. Firstly, Personalized communication has become an absolute necessity these days. If you take a look…

Legends To Acquire MainGate, A Leading Event Retail And Merchandising Company

The Acquisition will Create a Robust Omni-Channel Retail and E-commerce Platform to Streamline the Connection between Brands and Fans Legends, a leading global experiential agency with three best-in-class divisions, Global Planning, Global Sales and Hospitality, announced the acquisition of MainGate LLC, the premier event retail and merchandise company. Founded more than 50 years ago, MainGate provides custom merchandise marketing solutions through event retail, team stores and e-commerce platforms. In addition, the…

Epsilon Named a Leader for Loyalty Services; Only Provider Also Recognized as a Leader in Loyalty Technology by Independent Research Firm

Epsilon, a global leader in interaction management, announced that it was named a Leader in the July 2019 report “The Forrester Wave: Loyalty Service Providers, Q3 2019” by Forrester Research, Inc. This recognition is in addition to being named a Leader in The Forrester Wave™: Loyalty Technology Platforms, Q2 2019 for its Agility Loyalty solution. Only Epsilon is a leader in both evaluations. The report found that nearly every US online adult belongs to a loyalty program, yet only 44% agree that programs make them feel…

NICE Announces Engagement with Microsoft Across Multiple Platforms

NICE Trading Recording, NICE inContact CXone and NICE Multi Channel Recording will be seamlessly integrated with Microsoft Teams NICE announced it is expanding its collaboration with Microsoft, and will develop new integrations for Microsoft Teams. With soon to be added NICE Trading Recording, NICE inContact CXone and NICE Multi Channel Recording integrations, organizations will be able to effortlessly collaborate with the contact center, to record, monitor and provide security to the Teams environment. This builds…

Magnolia Adds New Digital Experience Features with Major Product Update

Magnolia launches latest version of flagship CMS product, providing marketers with a centerpiece to their digital experience platforms Magnolia, one of the world’s leading providers of open-source content management solutions, announces the launch of Magnolia 6.1, the latest version of its flagship product. The release includes new Connector Packs and features enabling authors to get content to market faster. Marketing Technology News: Norled Sets Sail for Digital Transformation with Infor “We have long believed in…

MarTech Interview with Martin Frascaroli, CEO and Founder at Aivo

"With a chatbot, companies can optimize time and money by doing multiple tasks and pursuing different goals from the same place" Tell us about your role and journey into Technology. What inspired you to start at Aivo? My journey into technology started back when I was a teenager, as I worked fixing computers during my free time. When I went to college, I started studying Computer Software Engineering, but then I realized studying wasn’t for me so I dropped out. After a few small entrepreneurship projects, in 2005 I…

MarTech Interview with Jason Wulfsohn, Co-Founder and COO at AUDIENCEX

"To create a cohesive omnichannel campaign, marketers must be able to optimize across channels, including the walled gardens." Tell us about your role and journey into Technology. What inspired you to start AUDIENCEX? I started my career directing television commercials and feature films after I graduated from USC film school in the late 90s. Eventually, I realized there was a compelling business rationale to launch my own commercial production company, especially during a time when broadcast spots were still the…