Browsing Tag

onboarding

How to Fix Sales Churn

Every SaaS founder will know how hard it is to build a customer base. But once you’ve achieved a reasonable number, the job isn't done: you also have to make sure you don't lose them. That’s what’s known as the dreaded Sales churn. Understanding and measuring Sales churn is critical. As a metric, churn is objective. But how to solve churn is much more subjective. Here, I will outline how to manage these metrics and solve sales churn. Before I start though, I should state a few baseline premises upfront; they might be…

Novibet Wagers on Jumio for Faster Customer Onboarding and Streamlined eKYC

Online gaming operator using Jumio’s ID, document verification solutions to streamline previously manual KYC process Jumio, the leading AI-powered trusted identity as a service provider, announced a partnership with Novibet, an online gaming operator boasting more than 1,800 casino games across web and mobile devices. The partnership enables Novibet to onboard new players faster and more effectively using Jumio’s ID and Document Verification solutions while speeding up eKYC checks and reducing manual reviews. The…

Email Verification Company Kickbox Announces Release of New Partner Portal

Kickbox, a world leader in email address verification trusted by top ESPs and brands since 2014, is announcing the launch of its new Kickbox Partner Portal. Designed with feedback from its long-standing partners, the portal is designed to give brands, agencies, and ESPs the ability to proactively provision and holistically manage Kickbox accounts for their teams and customers, eliminating any friction of traditional onboarding. Marketing Technology News: New iPad App for Food and Beverage Professionals Takes Menus from…

In a Performance-Driven Economy, Customer Acquisition Takes Center Stage

It’s getting harder and harder to relate to John Wanamaker’s famed quote regarding the ROI of advertising. For more than 100 years, marketers enthusiastically nodded along to the notion of, "Half the money I spend on advertising is wasted; the trouble is, I don't know which half.” But these days, the notion of blind investment in customer acquisition initiatives has become a foreign concept to most. Today’s marketers, particularly on the media-buying side, have access to powerful tools that have shed greater light on the…

5 Steps to Onboarding Your New Customers to Make Them Stay

If you think customer onboarding is not something your business needs, you are probably sadly mistaken. Whether you sell books or SaaS-based tools, how you make feel your clients when they make their first steps is just immensely important. Why, I hear you ask? Well, for a couple of reasons. First of all, a poor onboarding experience is a common reason for customers to churn and start looking for better options. They might not feel like they are getting the assistance they need or they simply don’t understand how to…