Online Advertising

Names Pierre-Drews as Senior Vice President of Marketing and Communications and Murray as Vice President for Public Policy Interactive Advertising Bureau (IAB) announced today that Carryl Pierre-Drews has been named Senior Vice President of Marketing and Communications and Jeff Murray has joined as Vice President for Public Policy. Pierre-Drews will report directly to IAB's CEO David Cohen and Murray will report to Dave Grimaldi, Executive Vice President, Public Policy. "At IAB, Carryl will bring her passion for…

Whether entrepreneurs are interested in creating the next eBay or launching a non-profit they need to have the right tools in order to maximize their brands reach and visibility online. In this day and age a website is a basic-requirement for all entrepreneurs together with harnessing the power of online advertising and promotion in order to ensure that enterprises reach as many potential customers and followers as humanly possible. However, the vast majority of entrepreneurial endeavours lack the cash required to hire…

ZW Data Action Technologies, Inc., an integrated online advertising, precision marketing, data analytics, and other value-added services company, announced that it entered into a strategic cooperation agreement with Shenzhen WePay Technology Co., Ltd. (“WePay”), pursuant to which the parties will establish a joint venture to cultivate transportation and travel consumption data analysis field. Marketing Technology News: Cognira Makes Its AI-Powered Promotion Suite Available to All Retailers ZW Data has steadily built its…

New Tapp Networks and TechSoup Digital Benchmark Report Highlights Chances and Challenges The results of the 2020-2021 Nonprofit Digital Marketing Benchmark Report, conducted by TechSoup and Tapp Networks, unveil the disruptive effects of the COVID-19 pandemic. The report  details how nonprofits are struggling to refocus their outreach efforts to the new digital normal of website automation, social media, online advertising, and content marketing. Marketing Technology News: aMVG and Anzu Announce Partnership to Bring…

ZW Data Action Technologies, Inc., an integrated online advertising, precision marketing, data analytics, and other value-added services company, announced investment in private domain SaaS software operation service provider Weiyouxin Technology (“Weiyouxin”). ZW Data and Weiyouxin strive to provide WeChat-based social CRM operating tools to empower large brand name merchants to build digital marketing platforms. As the pandemic continues to impact business operations and hit offline stores, digital marketing platforms…

Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from TEGNA, Floria Funders, Mintegral, CloudCommerce, to ZW Data Action Technologies. TEGNA Extends Multi-Faceted Partnership with FreeWheel TEGNA, Inc. and FreeWheel, a Comcast Company, announced a new multi-year deal to further transform and automate the way TEGNA’s buyers and sellers transact, including through CTV/OTT advertising platform Premion. Under the terms of the deal, TEGNA…

ZW Data Action Technologies, Inc., an integrated online advertising, precision marketing, data analytics, and other value-added services company, announced that it has reached strategic partnership with Yujun Capital and its subsidiary Yujun Digital Technology Co., Ltd. (together, “Yujun Digital”) pursuant to which Yujun Digital will provide online branding and management service to the Company’s merchant clients. Marketing Technology News: Hootsuite Acquires Leading Digital Customer Engagement Platform, Sparkcentral…

Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from Digital Media Solutions, Madgicx, Nativex, ZW Data Action, and Clear Channel. DMS Leverages First-Party Data Asset to Spotlight Latest Trends In Growing & Evolving Auto Insurance Industry Leveraging its strong foothold in this evolving vertical, Digital Media Solutions, Inc., a leading provider of technology-enabled digital performance advertising solutions connecting consumers…

ZW Data Action Technologies, Inc., an integrated online advertising, precision marketing, data analytics, and other value-added services company, announced that it has entered into partnership with Sanyi Internet Information Technology Inc. (“Sanyi Internet”) to consolidate and redefine the traffic value of WeChat business account for better return of investment (ROI) on streaming ecommerce. Sanyi Internet is a strategic operator of Internet users in WeChat ecologic private business domain. Partnering with Sanyi Internet,…

NBTV Channels, LLC, a global direct-to-consumer shoppable video platform that enables consumers to effortlessly purchase within video content, is pleased to announce the addition of accomplished marketing veteran David Nichols as President of Spirits Network and Executive Vice President of NBTV Channels. Nichols has invested in NBTV and is a Board of Directors Appointee amongst Board members Mark Bezos, Nick Buzzell, and Mike Buzzell. Nichols will lead Spirits Network, the first of several channels NBTV is developing, and…

ZW Data Action Technologies, Inc., an integrated online advertising, precision marketing, data analytics, and other value-added services company, announced the official opening of its first live streaming platform (the “Platform”) in Guangzhou, China. The Company selected Guangzhou, the hub of the economically vibrant Guangdong-Hong Kong-Macao Greater Bay Area, for the location of the Platform. The Platform boasts a 5,000-square-meter office that provides a powerful livestreaming channel. It features livestreaming…

Collaboration With Vistar Media and Place Exchange Amplifies Convergence of Digital Media Channels Amobee, the global advertising technology company reinventing advertising for the converging world, announced a significant enhancement to its programmatic solution for buying digital-out-of-home (DOOH), providing advertisers with the ability to execute global DOOH campaigns seamlessly alongside digital, TV, and social on a single platform for true cross-channel marketing. This enhancement includes a new self-service…

ZW Data Action Technologies, Inc., an integrated online advertising, precision marketing, data analytics and other value-added services company serving enterprise clients, announced the completion of its Blockchain Integrated Framework for Retail Business, or BIF. Marketing Technology News: Intuiface-Sightcorp Partnership Brings No Code Audience Analytics to Digital Signage With its strategic move to expand to blockchain industry in early 2018, ZW Data has been devoting its efforts to research and development of blockchain…

ChannelAdvisor Corporation, a leading provider of cloud-based e-commerce solutions that enable brands and retailers to increase global sales, announced it is the #1 channel management vendor for the ninth consecutive year, the #3 search engine marketing vendor, and a leading provider of online advertising services in Digital Commerce 360's 2021 Leading Vendors to the Top 1000 Retailers. Digital Commerce 360's annual Top 1000 report has consistently recognized ChannelAdvisor as one of the most trusted e-commerce vendors…

Eric Porat, a digital marketing expert and online entrepreneur, is determined to change the online advertising industry and make it easy for advertisers to get their products in front of interested potential customers. One Acquire Media is set to launch a revolutionary new feature for advertisers in mid-November - they will be able to target consumers in "real-time" based on the products they search for. This gives advertisers the opportunity to competitively bid on these users in order to increase conversions and potential…

Flashtalking, the leading global independent primary ad server specializing in creative personalization,  announces that it is expanding its relationship with Procter and Gamble into worldwide markets. This is one of the strongest endorsements to date of Flashtalking's expansion strategy, which has steadily broadened its geographical footprint in order to support the needs of sophisticated global advertisers. We will continue to expand and further strengthen our in-market support for global advertisers. We’re delighted that…

Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from CommerceIQ, Spirable, Adverty, ViralGains and Amazon. CommerceIQ is Now an Amazon Advertising Partner CommerceIQ, a leader in E-commerce Channel Optimization, announced it is an Amazon Advertising partner and has been listed in the Amazon Advertising find-a-partner directory. The find-a-partner directory helps advertisers connect with managed-service providers directly for planning,…

ViralGains, the leader in intelligent ad journey orchestration software, announced its customer-centric advertising software has now helped 100 of the Fortune 500, and half of Fortune’s top 10, to drive more successful advertising results - a major milestone in the growth of the Boston-based technology firm.  By incorporating the voice of the customer within their advertising journeys, ViralGains’ clients create a more engaging and relevant experience for customers, and drive measurably better results. Marketing Technology…

More than 75 Global Publishers Have Already Signed on to the Company’s Identity Hub Premium digital technology company PubMatic announced that its Identity Hub is the first globally scaled identity and header bidding solution and the market standard for publishers looking to seamlessly manage multiple identity partners and maximize revenue. Identity Hub now supports 10 identity partners, and a new server-to-server integration with OpenWrap header bidding provides streamlined wrapper and identity capabilities. Built on…

Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from Screenvision Media, Feedvisor, Kantar, Digicrown and 6sense. Screenvision Media Amplifies Advertising Network Via Partnership With Atmosphere Screenvision Media, a national leader in cinema and premium video advertising, announced an advertising sales partnership with Atmosphere, the leading streaming TV service for businesses. Screenvision will feature its own channel, “Front +…