Advertisers State That Data Collection Makes Ads More Helpful for Online Visitors. New Data from Visual Objects Indicates That Highly …
TechBytes with Dom Fortin, CTO, district m
Tell us about your journey into the digital technology industry? My journey into the digital really started in my early …
Latest IAB UK / PwC Adspend Study Reveals Total UK Digital Advertising Market Worth £13.44bn in 2018
Smartphone Accounts for More Than Half of All Digital Ad Spend IAB UK, the trade association for digital advertising, has …
How to Win over Customers with Ad Tech
As consumers spend more time online, expectations for a more personalized and seamless experience continue to increase. When not managed …
Why We Should Introduce a Watchdog to Regulate Big Tech
Earlier last month, the UK government released a report calling for an investigation into the online advertising market, after fears …
GroupM and The 614 Group Announce Agency Partnership on The Brand Safety Series
GroupM Has Partnered with the 614 Group to Produce the Only Executive-Focused Event Dedicated to Addressing Brand Safety’s Toughest Challenges …
IAB Singapore Becomes IAB SEA+India to Usher New Era of Growth
New Regional IAB Singapore to Promote Global Standards & Best Practices Following IAB Singapore’s sevenfold growth in the last four …
Are You Pinterested Yet? User-Generated-Content Is Going to Transform Online Advertising
Given the recent news that Pinterest has hired its first COO as part of its plans to launch a public …
TechBytes with Guillaume Marcerou, Global Privacy Director, Criteo
Guillaume Marcerou Global Privacy Director, Criteo Recently, Criteo released its GDPR Checklist for the upcoming disruption that is seen as …
Apple’s New Ad Blocker: A Win-Win for Consumers and Advertisers
Last month, Apple launched an ad tracker blocker, which will limit the number of times an advertiser can follow users …