Online Advertising

When Americans want to buy anything, they start online. The online-first trend has been gaining momentum for years, but it rocketed to prominence during the COVID-19 pandemic. "For much of the past year, customers were reluctant to…
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The partnership connects Vimeo's powerful creation tools with TikTok Ads Manager; Vimeo is the first video software company to join the TikTok Marketing Partner Program Vimeo , the world's leading all-in-one video software solution, and…
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Recently, Google announced its decision to stop supporting cookies on its Google Chrome browser. Naturally, the marketing world was shaken by this announcement, since many of us rely on cookies for valuable data and insights about our…
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Bart Dabrowski, Creative Director, Inskin Media on the need for creative versatility and formats which empower designers _____ Google’s decisions frequently lead to panic given the search giant’s dominance in online activity today, yet…
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Avast , a global leader in digital security and privacy, reports tech support fraud remains a massive issue in the U.S. According to Avast Threat Labs, users in the United States are most frequently attacked by technical support fraud.…
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System1, a leading omnichannel customer acquisition platform, and Trebia Acquisition Corp., a special purpose acquisition company (“SPAC”) formed by entities affiliated with William P. Foley, II and Frank R. Martire, Jr., announced a…
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VEON Ltd. , a leading global provider of connectivity and internet services, announces it has acquired a majority stake in OTM, a technology platform for the automation and planning of online advertising purchases in Russia. VEON's…
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Africa’s leading data and marketing technology company, Terragon, has been listed as a verified CDP company by the globally renowned CDP institute, having met the institute’s specific criteria for qualification as a RealCDPTM. This…
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Data Axle announced that the company has received 15 awards from the Internet Advertising Competition (IAC) and Horizon Interactive Awards. Recognized for excellence in its work on behalf of eight clients, Data Axle garnered honors…
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There are over 75 million Millennials in the U.S. with a population that recently overtook Baby Boomers. There is no doubt that marketing effectively to this market segment is essential for a business to survive and thrive. According to…
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Jun Group, a mobile advertising platform that delivers connected TV, audio, full-screen video and rich media campaigns for Fortune 500 advertisers, has launched its new self-service advertising platform for small and midsize businesses…
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Zoomd Technologies Ltd. and its wholly-owned subsidiary Zoomd Ltd., the marketing tech (MarTech) user-acquisition and engagement platform, announced today that it has opened operations in India to promote its online advertising and user…
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Names Pierre-Drews as Senior Vice President of Marketing and Communications and Murray as Vice President for Public Policy Interactive Advertising Bureau (IAB) announced today that Carryl Pierre-Drews has been named Senior Vice President…
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Whether entrepreneurs are interested in creating the next eBay or launching a non-profit they need to have the right tools in order to maximize their brands reach and visibility online. In this day and age a website is a basic-requirement…
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ZW Data Action Technologies, Inc., an integrated online advertising, precision marketing, data analytics, and other value-added services company, announced that it entered into a strategic cooperation agreement with Shenzhen WePay…
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New Tapp Networks and TechSoup Digital Benchmark Report Highlights Chances and Challenges The results of the 2020-2021 Nonprofit Digital Marketing Benchmark Report, conducted by TechSoup and Tapp Networks, unveil the disruptive effects of…
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ZW Data Action Technologies, Inc., an integrated online advertising, precision marketing, data analytics, and other value-added services company, announced investment in private domain SaaS software operation service provider Weiyouxin…
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Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from TEGNA, Floria Funders, Mintegral, CloudCommerce, to ZW Data Action Technologies. TEGNA Extends…
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ZW Data Action Technologies, Inc., an integrated online advertising, precision marketing, data analytics, and other value-added services company, announced that it has reached strategic partnership with Yujun Capital and its subsidiary…
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Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from Digital Media Solutions, Madgicx, Nativex, ZW Data Action, and Clear Channel. DMS Leverages…
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