Online Advertising

Consumer expectations of online advertising are rising; yet, many reports reveal brands don’t deliver on these expectations. Accenture states that over 60 percent of customers have…
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"Ad-driven e-commerce should be adopting cybersecurity technologies like behavioral analysis and bot-fingerprinting to allow third-party vendors to look directly at a request." Could…
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Strengthens Balance Sheet and Enterprise Brands Focus Marin Software Incorporated, a leading provider of digital marketing software for performance-driven advertisers and agencies,…
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In advertising, there are several key questions that are always bandied around: how are our ads performing? What’s the ROI like? Are we increasing brand awareness? Marketers using…
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Advertisers State That Data Collection Makes Ads More Helpful for Online Visitors. New Data from Visual Objects Indicates That Highly Targeted Ads Could Negatively Impact Businesses'…
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Tell us about your journey into the digital technology industry? My journey into the digital really started in my early 20s - in 1999, I enrolled in a Software Engineering program.…
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Smartphone Accounts for More Than Half of All Digital Ad Spend IAB UK, the trade association for digital advertising, has announced the results of the latest IAB UK and PwC Digital…
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As consumers spend more time online, expectations for a more personalized and seamless experience continue to increase. When not managed effectively, online advertising is often seen as…
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Earlier last month, the UK government released a report calling for an investigation into the online advertising market, after fears that the rapid growth of online platforms is…
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GroupM Has Partnered with the 614 Group to Produce the Only Executive-Focused Event Dedicated to Addressing Brand Safety's Toughest Challenges The 614 Group and GroupM announced a…
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New Regional IAB Singapore to Promote Global Standards & Best Practices Following IAB Singapore’s sevenfold growth in the last four years and strong demand from members, the…
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Given the recent news that Pinterest has hired its first COO as part of its plans to launch a public offering, it’s an exciting time for user-generated content (UGC). Pinterest is a…
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Guillaume Marcerou Global Privacy Director, Criteo Recently, Criteo released its GDPR Checklist for the upcoming disruption that is seen as one of the biggest challenges for data…
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Last month, Apple launched an ad tracker blocker, which will limit the number of times an advertiser can follow users around the internet with retargeting ads. Despite a flurry of…
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