Browsing Tag

Online Advertising

The Rise of Sticker Marketing in a Growing Millennial Market

There are over 75 million Millennials in the U.S. with a population that recently overtook Baby Boomers. There is no doubt that marketing effectively to this market segment is essential for a business to survive and thrive. According to Jeff Nicholson, Marketing Director at Websticker, "more than ever promotional stickers are recognized as an essential tool in any business's marketing mix." It's a sharing economy and millennials broadcast opinions. Word of mouth is more important than ever - everyone is increasingly…

Jun Group Launches Self-Service Advertising Platform for SMBs

Jun Group, a mobile advertising platform that delivers connected TV, audio, full-screen video and rich media campaigns for Fortune 500 advertisers, has launched its new self-service advertising platform for small and midsize businesses called Business+. Marketing Technology News: Elastic and Confluent Partner to Develop Enhanced Experience for Kafka and Elasticsearch Users Business+ makes it easy for companies to access the most impactful online advertising inventory through a simple and intuitive user interface.…

Zoomd Launches Sales Operations in India

Zoomd Technologies Ltd. and its wholly-owned subsidiary Zoomd Ltd., the marketing tech (MarTech) user-acquisition and engagement platform, announced today that it has opened operations in India to promote its online advertising and user acquisition services. Marketing Technology News: Why Affiliate Marketers Need Ad Tracking Innovation Now The Company is also pleased to announce that it appointed Parthiban Vairamudi, an experienced digital and business development executive with more than 18 years of regional market…

IAB Adds Veteran Marketer Carryl Pierre-Drews to Leadership Team and Bolsters Public Policy with the Addition of Jeff Murray

Names Pierre-Drews as Senior Vice President of Marketing and Communications and Murray as Vice President for Public Policy Interactive Advertising Bureau (IAB) announced today that Carryl Pierre-Drews has been named Senior Vice President of Marketing and Communications and Jeff Murray has joined as Vice President for Public Policy. Pierre-Drews will report directly to IAB's CEO David Cohen and Murray will report to Dave Grimaldi, Executive Vice President, Public Policy. "At IAB, Carryl will bring her passion for…

BestKnownHost: Domain Registrar and Website Hosting Provider 2021

Whether entrepreneurs are interested in creating the next eBay or launching a non-profit they need to have the right tools in order to maximize their brands reach and visibility online. In this day and age a website is a basic-requirement for all entrepreneurs together with harnessing the power of online advertising and promotion in order to ensure that enterprises reach as many potential customers and followers as humanly possible. However, the vast majority of entrepreneurial endeavours lack the cash required to hire…

ZW Data Action Technologies Announces Strategic Partnership with WePay

ZW Data Action Technologies, Inc., an integrated online advertising, precision marketing, data analytics, and other value-added services company, announced that it entered into a strategic cooperation agreement with Shenzhen WePay Technology Co., Ltd. (“WePay”), pursuant to which the parties will establish a joint venture to cultivate transportation and travel consumption data analysis field. Marketing Technology News: Cognira Makes Its AI-Powered Promotion Suite Available to All Retailers ZW Data has steadily built its…

Nonprofits Race to Meet Digital Marketing Needs of a New Normal

New Tapp Networks and TechSoup Digital Benchmark Report Highlights Chances and Challenges The results of the 2020-2021 Nonprofit Digital Marketing Benchmark Report, conducted by TechSoup and Tapp Networks, unveil the disruptive effects of the COVID-19 pandemic. The report  details how nonprofits are struggling to refocus their outreach efforts to the new digital normal of website automation, social media, online advertising, and content marketing. Marketing Technology News: aMVG and Anzu Announce Partnership to Bring…

ZW Data Action Technologies Invests in SaaS Software Operator Weiyouxin Technology

ZW Data Action Technologies, Inc., an integrated online advertising, precision marketing, data analytics, and other value-added services company, announced investment in private domain SaaS software operation service provider Weiyouxin Technology (“Weiyouxin”). ZW Data and Weiyouxin strive to provide WeChat-based social CRM operating tools to empower large brand name merchants to build digital marketing platforms. As the pandemic continues to impact business operations and hit offline stores, digital marketing platforms…

AdTech Roundup: Top Things in Advertising Technology

Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from TEGNA, Floria Funders, Mintegral, CloudCommerce, to ZW Data Action Technologies. TEGNA Extends Multi-Faceted Partnership with FreeWheel TEGNA, Inc. and FreeWheel, a Comcast Company, announced a new multi-year deal to further transform and automate the way TEGNA’s buyers and sellers transact, including through CTV/OTT advertising platform Premion. Under the terms of the deal, TEGNA…

ZW Data Action Technologies Announces Strategic Partnership with Yujun Capital

ZW Data Action Technologies, Inc., an integrated online advertising, precision marketing, data analytics, and other value-added services company, announced that it has reached strategic partnership with Yujun Capital and its subsidiary Yujun Digital Technology Co., Ltd. (together, “Yujun Digital”) pursuant to which Yujun Digital will provide online branding and management service to the Company’s merchant clients. Marketing Technology News: Hootsuite Acquires Leading Digital Customer Engagement Platform, Sparkcentral…

AdTech Roundup: Top Things in Advertising Technology

Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from Digital Media Solutions, Madgicx, Nativex, ZW Data Action, and Clear Channel. DMS Leverages First-Party Data Asset to Spotlight Latest Trends In Growing & Evolving Auto Insurance Industry Leveraging its strong foothold in this evolving vertical, Digital Media Solutions, Inc., a leading provider of technology-enabled digital performance advertising solutions connecting consumers…

ZW Data Action Technologies Entering into Partnership to Redefine and Increase the Traffic Value of the Enterprise WeChat for Better ROI

ZW Data Action Technologies, Inc., an integrated online advertising, precision marketing, data analytics, and other value-added services company, announced that it has entered into partnership with Sanyi Internet Information Technology Inc. (“Sanyi Internet”) to consolidate and redefine the traffic value of WeChat business account for better return of investment (ROI) on streaming ecommerce. Sanyi Internet is a strategic operator of Internet users in WeChat ecologic private business domain. Partnering with Sanyi Internet,…

David Nichols Joins NBTV as President

NBTV Channels, LLC, a global direct-to-consumer shoppable video platform that enables consumers to effortlessly purchase within video content, is pleased to announce the addition of accomplished marketing veteran David Nichols as President of Spirits Network and Executive Vice President of NBTV Channels. Nichols has invested in NBTV and is a Board of Directors Appointee amongst Board members Mark Bezos, Nick Buzzell, and Mike Buzzell. Nichols will lead Spirits Network, the first of several channels NBTV is developing, and…

ZW Data Action Technologies Officially Opens Its First Live Streaming Platform

ZW Data Action Technologies, Inc., an integrated online advertising, precision marketing, data analytics, and other value-added services company, announced the official opening of its first live streaming platform (the “Platform”) in Guangzhou, China. The Company selected Guangzhou, the hub of the economically vibrant Guangdong-Hong Kong-Macao Greater Bay Area, for the location of the Platform. The Platform boasts a 5,000-square-meter office that provides a powerful livestreaming channel. It features livestreaming…

Amobee Announces Substantial Enhancements to its Global Digital-Out-of-Home Offering

Collaboration With Vistar Media and Place Exchange Amplifies Convergence of Digital Media Channels Amobee, the global advertising technology company reinventing advertising for the converging world, announced a significant enhancement to its programmatic solution for buying digital-out-of-home (DOOH), providing advertisers with the ability to execute global DOOH campaigns seamlessly alongside digital, TV, and social on a single platform for true cross-channel marketing. This enhancement includes a new self-service…

ZW Data Action Technologies Completes Its Blockchain Infrastructure Platform

ZW Data Action Technologies, Inc., an integrated online advertising, precision marketing, data analytics and other value-added services company serving enterprise clients, announced the completion of its Blockchain Integrated Framework for Retail Business, or BIF. Marketing Technology News: Intuiface-Sightcorp Partnership Brings No Code Audience Analytics to Digital Signage With its strategic move to expand to blockchain industry in early 2018, ZW Data has been devoting its efforts to research and development of blockchain…

ChannelAdvisor Named the #1 Channel Management Provider

ChannelAdvisor Corporation, a leading provider of cloud-based e-commerce solutions that enable brands and retailers to increase global sales, announced it is the #1 channel management vendor for the ninth consecutive year, the #3 search engine marketing vendor, and a leading provider of online advertising services in Digital Commerce 360's 2021 Leading Vendors to the Top 1000 Retailers. Digital Commerce 360's annual Top 1000 report has consistently recognized ChannelAdvisor as one of the most trusted e-commerce vendors…

Eric Porat Is Revolutionizing the Ad-Tech Industry With One Acquire Media

Eric Porat, a digital marketing expert and online entrepreneur, is determined to change the online advertising industry and make it easy for advertisers to get their products in front of interested potential customers. One Acquire Media is set to launch a revolutionary new feature for advertisers in mid-November - they will be able to target consumers in "real-time" based on the products they search for. This gives advertisers the opportunity to competitively bid on these users in order to increase conversions and potential…

Flashtalking Expands Procter and Gamble Relationship into Global Markets

Flashtalking, the leading global independent primary ad server specializing in creative personalization,  announces that it is expanding its relationship with Procter and Gamble into worldwide markets. This is one of the strongest endorsements to date of Flashtalking's expansion strategy, which has steadily broadened its geographical footprint in order to support the needs of sophisticated global advertisers. We will continue to expand and further strengthen our in-market support for global advertisers. We’re delighted that…

AdTech Roundup: Top Things in Advertising Technology

Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from CommerceIQ, Spirable, Adverty, ViralGains and Amazon. CommerceIQ is Now an Amazon Advertising Partner CommerceIQ, a leader in E-commerce Channel Optimization, announced it is an Amazon Advertising partner and has been listed in the Amazon Advertising find-a-partner directory. The find-a-partner directory helps advertisers connect with managed-service providers directly for planning,…