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online traffic

Website Audit for Enhancing Onsite Authority – Things to Consider

If you have an online business website, you will want it to perform well. And by that it means, you will want it to garner the best online Traffic, increase online Visibility, Brand Awareness, make more online Sales, increase ROI and the entire customer base. Often websites make the mistake of not checking how their SEO and marketing initiatives are performing. Here it's essential to opt-in for a detailed website audit, to take note of where you are excelling and where you need to perform better. Website audits get…

MarTech Interview with Pierre Figeat, President and Co-Founder,

"Conventional TV advertising will continue to decline, and performance-based TV buying and planning will continue to grow." Tell us about your role and journey into Marketing Technology. What inspired you to start Way back in 2011, my business partner and I wanted to launch a digital loyalty card company. We believed in the idea (and still do), but by that point, the market for this was saturated, so we decided to invest our energy elsewhere. However, this wasn’t a wasted endeavor — this line of thinking brought…