Gamers Make up 37% of Internet Users Globally, and Are More Invested in Environmental Issues Than the Average Person
Aside from mobile-only gamers, other gamer types are between 20-50% more interested in environmental issues than the global average
With 2020 set to see the launch of both the latest Playstation and Xbox games consoles, GlobalWebIndex, the leading supplier of audience insights to the global marketing industry, reveals gamers make up 37% of global internet users in 2020, describes how the attributes of the modern gamer have evolved in recent years, and how both Sony and Microsoft will need to change their marketing…