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Online Video

Stirista Acquires Nikaza’s Attribution and Location Intelligence Engine

Latest Acquisition Further Enhances AdStir Self-Serve Media Buying Platform with Multi-Touch Attribution Stirista, a data-driven digital marketing solutions provider known for its identity-driven and authoritative data assets, announced today the acquisition of Nikaza, an location-based data measurement and attribution platform. The Nikaza acquisition allows Stirista to further enhance its data-driven self-serve media buying platform, AdStir, by allowing brands and agencies to run omnichannel campaigns and measure their…

Consumers Spend Nearly Seven Hours Per Week Watching Online Video, and Almost Half Subscribe to Two or More OTT Services

Industry report addresses strategies for MSOs and set-top box makers as markets adjust to high demand for streaming services Parks Associates announced new research showing the number of hours per week consumers spend watching online video has almost doubled from 3.6 hours per week in 2017 to nearly seven hours per week in 2020. Set-top Box Innovations and Trends also notes traditional pay-TV service has declined from an adoption rate of 75% to 62% in U.S. broadband households between Q1 2017 and Q1 2020, which led a…

LENS Immersive, Stealth Australian Company Debuts New Encoder to Reduce Data Crunch for Online Video Streaming Sites

Streaming Fix: As the coronavirus pandemic forces people around the world to stay inside, streaming platforms have been forced to throttle video quality around the globe while coping with unprecedented network demand ENS Immersive launched access to their proprietary encoding tool TORII (T264.lens-immersive.com). The incredible amount of new network traffic, due to work-from-home and entertain-at home, has put major new strains on national and international internet infrastructure. Citing this incredible global demand,…

Akamai Takes Online Video and Security to the Edge at IBC 2019

At IBC 2019, stand 1.D35, Akamai, the intelligent edge platform for securing and delivering digital experiences, will showcase solutions that can support OTT operators' revenue goals, manage viewers and secure valuable content and services against evolving piracy and cyber threats. These solutions are designed to help operators meet the performance and security requirements demanded by today's audiences and a multi-faceted threat landscape. Akamai showcases new capabilities addressing the advancing OTT industry at IBC…

New Study: 2018 PROMO Online Video Statistics and Trends

The future of online marketing is video content. It’s the leading format for brands and advertisers, and for good reason – consumers absolutely love video content. That’s why we decided to dig deeper to find out how, when, and where people prefer to watch videos online. The team at PROMO conducted a study of more than 500 individuals of all ages. We asked about their habits and preferences when it comes to watching online videos. As a result, we learned a lot about when and how people watch video, along with some…

Stringr Taps Brightcove to Transform The Future of Video Content Creation Industry

Media Tech Company Stringr Joins Forces with Brightcove to Enable Users to Source, Edit and Publish Video Content in One Place Stringr, the premier marketplace that allows media organizations to buy video footage from both amateur and professional videographers in an efficient, streamlined process, has announced it will be using the Brightcove video platform. Stringr’s Initiative to Enable Customers to Quickly and Easily Create and Publish Video Content At the time of this announcement, Anil Jain, EVP and GM, Media of…