openAP Archives — MarTech Series

OpenAP unveils Open Identity, a Converged ID Solution that Enables Consistency of Audience Identity in Streaming Video

Native & Programmatic Advertising PRNewswire - April 15, 2025

OpenAP Announces Investment from Snowflake Ventures to Accelerate Development of the OpenAP Data Hub

Customer Experience Management PRNewswire - October 17, 2022

OpenAP Enables Programmatic with OpenID to Unify Linear, Digital and Programmatic Delivery Across Premium TV Publishers

Customer Experience Management PRNewswire - September 27, 2022

OpenAP Introduces new OpenAP Data Hub to Power the Future of Television Advertising with Snowflake

Data Management Platforms PRNewswire - June 23, 2022

FreeWheel Launches New Identity Initiative Enabling Enhanced ID Interoperability and Advanced Activation Capabilities

Customer Experience Management Business Wire - June 22, 2022

OpenAP Positions Organization for Next Stage of Growth with C-Suite Elevations

Analytics PRNewswire - March 8, 2022

SAMBA TV Announces Media Industry Leader, Meredith Brace, as Chief Marketing Officer

Analytics MTS Staff Writer - September 23, 2021

OpenAP Unveils OpenID, a Unique Identifier that Powers Resolution of Linear and Digital Audiences into a Common Identity Framework for TV

Customer Experience Management PRNewswire - April 28, 2021

IAB 2021 NewFronts: “Living the Stream” Is The New Cultural Zeitgeist

Content PRNewswire - March 18, 2021

OpenAP Launches Supply-Side Platform to Surface Available TV Advertising Inventory for Buyers, Brings Transparency and Visibility to Marketplace

TV Advertising PRNewswire - January 12, 2021

OpenAP Appoints Advertiser Advisory Board

Native & Programmatic Advertising PRNewswire - March 13, 2020

CBS Joins OpenAP

Native & Programmatic Advertising PRNewswire - December 10, 2019

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