openAP

OpenAP, the advanced advertising company bringing simplicity and scale to audience-based campaigns in television, today announced the launch of the OpenIDSM, a unique identifier that enables the resolution of both linear viewership and…
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Buyers and Content Creators Gather to Learn How to Navigate -- and Thrive -- in a World of Streaming Everything On May 3-6, 2021, thousands of buyers will tune into the IAB 2021 NewFronts to hear from the biggest content creators and…
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New SSP provides access to premium array of national linear inventory, enabling buyers to build media plans using accurate and real-time marketplace data Interoperability of APIs adds workflow automation to planning and buying by…
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Curated group of leaders selected for their significant contributions to advanced advertising Fuels greater collaboration across the media ecosystem by inviting buyside to partner in developing new solutions for scaling audience-based…
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The OpenAP Market Offers the Largest Collection of Premium Linear and Digital Advertising Inventory in the U.S. OpenAP, the advanced advertising company bringing simplicity and scale to audience-based campaigns in television, today…
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Building on its existing standards-based audience definitions, the OpenAP Market now helps advertisers power audience-based campaigns across linear TV and long-form digital video OpenAP, the advanced advertising company owned by Fox…
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New Name Reflects Company's Mission of Connecting the TV Advertising Ecosystem Across All Screens, Inventory and Audiences NCC Media, the data-driven TV advertising sales and technology company, unveiled the latest step in its ongoing…
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dataxu’s OneView to Enable Cross-Device Audience Creation in OpenAP 2.0 OpenAP, the advanced advertising company backed by Viacom, Fox Corporation and NBCUniversal, announced it has selected dataxu as its partner to provide technology and…
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NCC to Support OpenAP's Advanced Audience Segment Definitions, Enabling Advertisers to Seamlessly Extend Their OpenAP Segments Across the NCC TV Footprint NCC Media, the national TV advertising sales and data-driven technology company,…
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Digital Remedy, a white-labelled ad operations and sales solution for publishers, advertisers, and influencers, announced that Turner’s President of Ad Sales Donna Speciale has been appointed to the company’s board of directors, effective…
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