Browsing Tag

openAP

CBS Joins OpenAP

The OpenAP Market Offers the Largest Collection of Premium Linear and Digital Advertising Inventory in the U.S. OpenAP, the advanced advertising company bringing simplicity and scale to audience-based campaigns in television, today announced that CBS Television Network and CBS' digital video assets will soon be available in the OpenAP Market, offering advertisers access to ViacomCBS' full portfolio of premium content. With the addition of CBS, the OpenAP Market is now the single largest advanced advertising platform in…

Launch Of The New OpenAP Market Brings Simplicity And Scale To Audience-Based Campaigns In TV Advertising

Building on its existing standards-based audience definitions, the OpenAP Market now helps advertisers power audience-based campaigns across linear TV and long-form digital video OpenAP, the advanced advertising company owned by Fox Corporation, NBCUniversal and Viacom, today announced it has launched the OpenAP Market, an open marketplace that now offers premium video advertising inventory and unified audience-based buying across the largest collection of digital and linear television programming. The release expands…

NCC Media Rebrands as Ampersand, With Announcement of New Audience-Based Ad Offerings and Programmer Enablement Solutions at Kickoff of…

New Name Reflects Company's Mission of Connecting the TV Advertising Ecosystem Across All Screens, Inventory and Audiences NCC Media, the data-driven TV advertising sales and technology company, unveiled the latest step in its ongoing evolution with the announcement that it is changing its name to Ampersand. The new name was developed to reflect the company's mission of unifying the TV advertising ecosystem across all screens, inventory and audiences. In addition, the company is introducing the Ampersand name along with…

OpenAP Partners with dataxu to Power Digital Audience Creation in Next Phase of its Marketplace Rollout

dataxu’s OneView to Enable Cross-Device Audience Creation in OpenAP 2.0 OpenAP, the advanced advertising company backed by Viacom, Fox Corporation and NBCUniversal, announced it has selected dataxu as its partner to provide technology and services for advertisers to create audience segments for use in targeted digital campaigns. The integration with dataxu’s OneView software will enable advertisers to work with OpenAP to create and distribute precision audience segments across OpenAP’s forthcoming digital marketplace.…

NCC Media and OpenAP Announce Advanced TV Partnership

NCC to Support OpenAP's Advanced Audience Segment Definitions, Enabling Advertisers to Seamlessly Extend Their OpenAP Segments Across the NCC TV Footprint NCC Media, the national TV advertising sales and data-driven technology company, along with OpenAP, the national consortium of select television publishers, announced a new partnership today to further standardize audience-based TV buying across a greater share of the television ecosystem through the use of OpenAP's advanced audience segment definitions. This agreement…

Turner’s Donna Speciale Joins Digital Remedy Board of Directors

Digital Remedy, a white-labelled ad operations and sales solution for publishers, advertisers, and influencers, announced that Turner’s President of Ad Sales Donna Speciale has been appointed to the company’s board of directors, effective immediately. Her appointment follows the acquisition of CrowdHere and the elevation of its former CEO Nick Pahade to COO and president of Digital Remedy. “Donna is widely recognized as one of the best industry strategists, having foreseen how TV should be folded into the video category,”…