OpenAP Launches Supply-Side Platform to Surface Available TV Advertising Inventory for Buyers, Brings Transparency and Visibility to…
New SSP provides access to premium array of national linear inventory, enabling buyers to build media plans using accurate and real-time marketplace data
Interoperability of APIs adds workflow automation to planning and buying by connecting directly to buyside tools, delivering on the needs of advertisers for more control of cross-publisher optimization within existing workflows
Omnicom Media Group becomes the first agency to integrate its in-house tool, Omni, in new partnership with OpenAP
OpenAP, the advanced…