OpenRTB Archives — MarTech Series

Invisible but Influential – The Martech You Don’t See

AI/ML MTS Staff Writer - May 14, 2025

Bombora Appoints Big-Data Veteran Jim Butler as New Chief Technology Officer

B2B Data MTS Staff Writer - December 4, 2024

Vevo Partners with Publica by IAS to Power Global CTV Ad Serving

Customer Experience Management PRNewswire - November 15, 2023

Pixalate’s Q1 2023 CTV Bundle ID Mapping Report: 76% of Open Programmatic Ad Spend on Roku and Amazon Fire TV Goes to Apps with...

Predictive Marketing PRNewswire - May 3, 2023

Pixalate Releases Industry First Advertising Supply Chain Trends Report Q1 2023: 34% More Invalid Traffic Across Chains with 3+ Hops

Native & Programmatic Advertising PRNewswire - April 19, 2023

Digital Out of Home Integration Into Openrtb

Customer Experience Management PRNewswire - December 7, 2022

Pixalate Introduces Ad Industry’s First COPPA Compliance Technology

AI/ML PRNewswire - June 9, 2022

Pixalate Hires Former IAB Tech Lab Amit Shetty as VP of Product Management

Analytics PRNewswire - October 19, 2021

Now Launching: OpenRTB Support for Audio-Only Out-of-Home

Audio advertising Business Wire - October 6, 2021

ads.txt and app-ads.txt Now Available for Connected TV and Over-the-Top Inventory

Native & Programmatic Advertising MTS Staff Writer - December 16, 2020

IAB Tech Lab Releases for Comment Common Ad Transport Standard (CATS) for Direct Buying and Selling of Digital Media

Native & Programmatic Advertising PRNewswire - March 26, 2020

TechBytes with Sergio Serra, Senior Product Manager of Supply and Programmatic at InMobi

Interviews Sudipto Ghosh - November 1, 2019

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