Feedback from three different groups of end users and healthcare IT executives highlighted the cloud, AI and optimizing existing technology …
Suffering from CDP Sensory Overload? Here are 7 Things to Do Before You Invest
Customer Data Platforms (CDPs) are everywhere. The new ‘darling’ of the MarTech stack. The promise of finally being able to …
The Future of Artificial Intelligence Is Job Augmentation, Not Elimination
One of the hottest trends in technology is Artificial Intelligence (AI), and the market is set to generate $70 billion …
FourthWall Media Introduces Reveal 5, A Full-Service TV Analytics and Optimization Platform
Reveal enables fast and easy TV analytics, ad campaign optimization, and attribution based on custom audiences and second-by-second viewing data. Every …
DigiTrans Launches Universal Data Streaming Platform That Paves the Way for Intelligent Logistics Solutions
In the transport and logistics sector, dispatchers continuously need to make complex decisions based on a variety of real-time information. …
Why eRetailers Should Turn to Experimentation Rather Than Surge Moments to Boost Business Growth
Amazon Prime Day is a bigger event with each passing year, drawing the participation (or competition) of ever more eCommerce …
How Cultivating a Vibrant Community Can Enhance Your Marketing Stack
Marketing Technology is now the largest portion of the total Marketing budget (29% on average according to Gartner). Most Marketing …
From Barrier to Enabler: Shifting to a New MarTech Perspective
When it comes to MarTech, it often feels like marketers have to navigate between two parallel galaxies simultaneously: the need …
The Latest Paid Search Developments That B2B Marketers Need to Know
While paid search has been a staple of B2B Marketing for many years now, we’ve seen a notable wave of …
MarTech and AdTech Need to Work Together to Address Attention Fatigue for Enterprise Brands
The average open rate for email is less than 18%, according to Campaign Monitor. That means that brands aren’t getting …
Five Common Personalization Mistakes Marketers Make
The concept of Personalization is now firmly ingrained in every marketer’s vernacular. From the simple ‘salutation,’ right through to more complex behavioral …
Human Factor – the Weak Link in B2B Marketing
Automation has paved the way for B2B marketing by empowering human marketers to reach, target and nurture thousands of leads …
3 Things to Know About Creating a High-Yielding Marketing Department
We all want to achieve our Marketing goals and drive our organizations forward, and we need the right people at …
The Wrong Way to Buy MarTech
I remember the very first time I met with a director of a marketing operations (MO) group. It was in …
Why Mobile Growth Is Actually About Retention: How Optimizing In-App Experience Leads To 2x Faster Growth
Trying to grow your active user base is a lot like trying to fill up a leaky bucket. The bigger …