optimization

Gurobi Optimization, the leader in decision intelligence technology, recently announced the release of version 10 of their popular mathematical optimization product, Gurobi optimizer. The release of Gurobi Optimizer version 10 contains…
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Rachel Dillon, EVP Sales and Marketing at Strategus talks about the latest trends in CTV and how it's impact will define advertising through 2023: _________ Welcome to this MarTech Series chat, Rachel, tell us about yourself and more…
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ebbo, an all-in-one loyalty company helping brands build unforgettable customer experiences, announced that it has been recognized as a notable vendor in The Forrester Loyalty Technology Solutions Landscape, Q4 2022 report. The Forrester…
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IAB Expands Senior Team Naming Jack Koch Senior Vice President, Research & Insights, and Chris Bruderle as Vice President, Industry Insights and Content Strategy The Interactive Advertising Bureau (IAB), the digital media and marketing…
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WPP announces that it is acquiring Diff, a leading commerce agency based in Montreal, Canada. Diff is an award-winning developer of tailor-made commerce solutions with specialized capabilities that address the rapidly growing Shopify…
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What can marketers do to future-proof their events? And how can modern-day advertisers drive more ad revenue from their online initiatives? Catch more tips and best practices from this weekly highlight: _________ MarTech…
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First tool of its kind to help hosting providers and website owners optimize WordPress sites CloudLinux announced the pre-release of the production version of AccelerateWP, a WordPress optimization suite that will allow both hosting…
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Winner in ‘Best Workforce Optimization/Engagement Management’ and ‘Best Contact Center Interaction Analytics’ Categories Verint, The Customer Engagement Company, announced that it was recognized as a winner in the ‘Best Workforce…
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87% of consumers go to Amazon when they are ready to make a purchase Feedvisor, the "AI-first" optimization and intelligence platform for brands and retailers on Amazon, Walmart, and e-marketplaces, released the findings of its 2022 Amazon…
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The partnership integrates Sophi.io’s AI technology into Eidosmedia’s editorial platform, bringing seamless ML-powered print laydown automation to Eidosmedia customers Eidosmedia, a developer of digital publishing solutions for leading…
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The intrinsic value of social media has long driven the online advertising industry; and with this, so has the overwhelming choice of which platforms to allocate resources to. However, in recent months, the proliferation of ‘bots’ on…
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Marketers and analysts have utilized analytics to improve customer experience (CX) for so many years that it’s tempting to assume we’ve seen it all. However, the pandemic-era digital acceleration has shown there’s room for organizations to…
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The New Integration Adds Intelligent Automation to Media Workflows to Help Shopify Merchants Deliver Engaging Customer Experiences Faster and More Efficiently Cloudinary, the Media Experience Cloud company that powers digital…
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A robust video marketing strategy can enable better marketing output and drive faster ROI. Seeing how consumer trends and content consumption habits are rapidly evolving, brands that sport a strong video marketing process can actually…
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Retail media combines the exciting areas of commerce (direct-to-consumer digital and physical in-store), digital advertising as well as audience addressability. eMarketer forecasts that retail media networks in the US alone will grow to…
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In a multi-channel marketing world, proper attribution and measurement models are key to driving true business ROI and market impact, catch more from this latest MarTech weekly highlight: ________ MarTech Quote-of-the-Week! The…
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Collaboration Creates Independent Major Player in the Salesforce Marketing Cloud Engagement Space Search Discovery, a business transformation company focused on using data to drive clients' business impact, has acquired Allturna, a…
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Supply Path Optimization Provides Clear and Transparent Access to Valuable Audiences InMobi, a leading provider of content, monetization and marketing technologies that help businesses fuel growth, today announced a direct integration of…
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Josh Dorward, Managing Director at Cloudinary and (former CEO/Co-founder at Indivio, acquired by Cloudinary) takes us through Indivio's journey and takeover while sharing a few thoughts on the growing use of video in B2B: _______…
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Criteo S.A., the Commerce Media company, welcomes the French Competition Authority's favorable decision released today to accept commitments offered by Meta (previously Facebook) to address the authority's competition complaint relating to…
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