optimization

Customers come into contact with brands through a wide variety of channels every single day. Marketing campaigns can only be effective if they reflect all these channels, which will increase the probability of user engagement. Being present in the right channel at the right time with the right message is a challenge for marketers and one that ties up a lot of time and resources. Professional Marketing Automation solutions can help: they enable the precise, time-controlled placement of messages using pre-defined customer…

As the world moves into a faster, more technologically savvy age, consumers are expecting companies to keep up. New technologies are appearing every day, increasing the speed of the internet with every innovation. As a webmaster, you have just a few seconds to grab and retain your visitor’s attention. It doesn’t matter if you sell goods, offer services or run a blog: If your website is slow, you will be at risk of losing traffic, visitors and money. In fact, in a recent survey of their clients, SiteGround reports website…

Feedback from three different groups of end users and healthcare IT executives highlighted the cloud, AI and optimizing existing technology investments Hyland Healthcare, a leading provider of connected healthcare solutions for organizations across the globe, and three of the company's advisory councils came together during Hyland's annual user conference, CommunityLIVE, to discuss leading issues in healthcare IT. Major themes discussed reflect the most pressing needs and top trends in the industry, including cloud-hosted…

Customer Data Platforms (CDPs) are everywhere. The new ‘darling’ of the MarTech stack. The promise of finally being able to unify data, stitch digital identities and build audiences for the ultimate Omnichannel experience. Sounds like the promised land, and now there are a multitude of vendors selling “all flavors of CDP.” In fact, since 2018 the number of CDP vendors has risen by 60 percent, with over 100 vendors now operating in this space. And with the recent announcements of Salesforce and Adobe both moving into the…

One of the hottest trends in technology is Artificial Intelligence (AI), and the market is set to generate $70 billion by next year. While AI is poised to transform countless industries around the globe, it has already started to generate a lot of fear from the humans who will be living and working alongside the machines. Titles like “AI overlords” and “AI hiring managers” have everyone on edge. Despite the hype, hysteria, and fears surrounding AI, automated robots are not set to bring our sci-fi-fueled nightmares to life…

Reveal enables fast and easy TV analytics, ad campaign optimization, and attribution based on custom audiences and second-by-second viewing data. Every program, every ad, any audience FourthWall Media, a leader in data-driven television and analytics, announced the release of Reveal 5, the fifth generation of the company's comprehensive analytics platform. Reveal 5 packages powerful analytics and infrastructure within a new state-of-the-art User Experience making it easy for organizations of all sizes to use the…

In the transport and logistics sector, dispatchers continuously need to make complex decisions based on a variety of real-time information. If one truck is stuck in traffic, they often need to re-organize the entire schedule: on short notice, they need to find another truck that meets the right requirements, reschedule appointments and inform clients about the changes, etc. For this planning process, dispatchers already rely on a variety of digital applications and tools. But the problem is that these applications –…

Amazon Prime Day is a bigger event with each passing year, drawing the participation (or competition) of ever more eCommerce retailers who find the potential Sales lift too tempting to pass up. In this year’s shopping fest, Amazon ratcheted up its approach by upping the day of deals and offering one-day shipping. Much like Black Friday, the ‘holiday’ famed for bringing retailers out of the red and into the black just before the end of the year, the 2019 Prime Day spree registered as a magnitude 8.0 on the retail Richter…

Marketing Technology is now the largest portion of the total Marketing budget (29% on average according to Gartner). Most Marketing stacks consist of technology partners that fall into categories such as CRM, AdTech, Insights and Analysis, Experience Optimization, and SEO. The stack can often help in three ways: 1) attracting customers, 2) engaging customers, and 3) analysis/optimization. But, this is where marketers need to hit pause. All too often, they become enamored with the attraction and analysis part and put…

When it comes to MarTech, it often feels like marketers have to navigate between two parallel galaxies simultaneously: the need to get back to the brilliant basics and the urge to continuously evolve and adopt to the emerging tech and channels. For this reason, marketers might often be left with the impression that MarTech is complex and overwhelming. MarTech can quickly become a barrier to growth. I’m listing here the most common pitfalls. The right solution, the wrong mindset Marketers have been sold the right…

While paid search has been a staple of B2B Marketing for many years now, we’ve seen a notable wave of new developments that have fundamentally transformed advertising capabilities and opportunities in this channel. If you haven’t been keeping up, your campaigns might be falling behind. Here are three common themes amongst these recent developments, and what it means for your B2B efforts. Audience-Based Targeting Without a doubt, the growing availability of audience-based targeting is the largest development we’ve seen…

The average open rate for email is less than 18%, according to Campaign Monitor. That means that brands aren’t getting through to consumers who expect to have the same experience seamlessly across traditional and internet Marketing channels. Customers don’t care which screen they’re using at any particular moment but they want to be engaged and entertained. They will ignore Marketing considered boring or inappropriate. Your enterprise brand has likely invested heavily in all sorts of Analytics and Marketing Automation…

The concept of Personalization is now firmly ingrained in every marketer’s vernacular. From the simple ‘salutation,’ right through to more complex behavioral tracking for subsequent ‘predictive offers’. But despite great inroads in Data and Technology capabilities that can drive relevant and personalized experiences, many brands are still falling short of reaching their true potential to connect with their customers. In this article, we take a look at five common Personalization mistakes brands make, and how we can…

Automation has paved the way for B2B marketing by empowering human marketers to reach, target and nurture thousands of leads through technology. According to Survey Today’s State of Automation report for 2019, 75 percent of marketers are using automation tools. However, the B2B Marketing industry is at a crossroads because we are far from automating all Marketing operations processes. Weak execution of ad campaigns has left many business leaders questioning the effectiveness of account-based advertising programs. The…

We all want to achieve our Marketing goals and drive our organizations forward, and we need the right people at the helm to make this happen. But even if you believe in your team members and feel good about their performance, it’s common to have lingering questions. We’ve found that most of the CEOs and CMOs we talk to wonder if they have the right people in the right roles at the right salaries. But the breakneck pace of Marketing today leaves little time to really dig into these questions, and identify solid answers.…

I remember the very first time I met with a director of a marketing operations (MO) group. It was in 2009 and I was blown away that there was an entire department dedicated to running and optimizing technology for the purposes of marketing. In this case, the MO group was in a B2C environment.  I certainly had never seen anything like this in the B2B world. Fast forward to 2018 when a dedicated MO team is fundamental to the transformation of B2B marketing from a cost center to a profit center. Technology plays a huge role in…

Trying to grow your active user base is a lot like trying to fill up a leaky bucket. The bigger the hole, the faster you have to add more water and the more time and resources you have to spend doing so. And boy are apps leaky. 80% of all app users churn within 90 days. At $1.64 per install, an app losing 80% of its users in the first 90 days is actually paying over $8 per user that will still be around next quarter.  So when asking “how do I grow faster?” the simple answer of “figure out how to economically acquire more…