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Original Content

A-Z Glossary For Good TV Marketing – Part 1

TV no longer represents a humble living-room box; it’s an integral and connected part of a broad media mix. Encompassing linear, SVOD, OTT, and online video – to name a few – TV is now a channel that can be accessed across devices, wherever consumers are, whenever consumers want. But the reality is, the Advertising industry is struggling to keep up with technological change. Not only are brands continuing to adopt outdated approaches to campaign planning – working with siloed creative and treating linear and digital as…

What Does Original Content Mean?

When I was launching the first Season of Survivor with the rest of the team at CBS in 1999, I remember getting a lot of very skeptical feedback. Who would have thought 18 years later Survivor would still be on the air, producing fresh, new episodes? “It’s not live!” “It’s reality television with cheap production value!”  “There’s no celebrity star appeal!” This was some of the feedback I received when I was out in the market pitching Survivor with Mark Burnett, the Executive Producer. Yet, here we are almost 20 years…