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Tag: OTT Advertising

New-Survey-from-SalesFuel-and-BIA-Reveals-_12-Billion-Projected-in-2024-for-Healthcare-Advertising
Predictive Marketing

New Survey from SalesFuel and BIA Reveals $12 Billion Projected in 2024 for Healthcare Advertising

MTS Staff Writer -
0
2 in 3 Advertisers Using CTV/OTT Will Increase Spending, Finds New Advertiser Perceptions and Premion Survey
Insights

2 in 3 Advertisers Using CTV/OTT Will Increase Spending, Finds New Advertiser Perceptions and Premion Survey

MTS Staff Writer -
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Ads on Streaming Platforms Capture More Attention Than Ads on Social Media in India, According to New Magnite Research
Native & Programmatic Advertising

Ads on Streaming Platforms Capture More Attention Than Ads on Social Media in India, According to New Magnite Research

Globe Newswire -
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rlaxx TV Brings On Magnite’s SSP to Support Ad Strategy Across Europe
Apps for Business

rlaxx TV Brings On Magnite’s SSP to Support Ad Strategy Across Europe

Globe Newswire -
0
TVCoins Selected by Bethel Televisión to Deploy Its Global Streaming Platform
Content

Solving The Issue of Transparency and Validation: CTV/OTT

MTS Guest Author -
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Adstanding Launches to Give Marketers and Media Buyers the Power to Buy Digital Out of Home Media Programatically at Scale and with Ease
Customer Experience Management

Adstanding Launches to Give Marketers and Media Buyers the Power to Buy Digital Out of Home Media Programatically at Scale and with Ease

MTS Staff Writer -
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FansXR Strikes Deal with TV Azteca to Bring Immersive Sports Viewing to Millions of Sports Fans in Mexico
Customer Experience Management

TVDataNow Announces New Fully Built CTV-Focused Attribution Solution to Empower Marketers to Perform Data-Driven Marketing and Optimizations

Globe Newswire -
0
iMedia Digital Services Announces New Features to Its Retail Media Exchange™ Advertising Platform
Advertising Trends

iMedia Digital Services Renews Google Search Agreement

Globe Newswire -
0
Enterprise Information Management Leader Archive360 Brings Aboard Seasoned Executive Bobby Jenkins as New CFO
Native & Programmatic Advertising

TVDataNow Announces Appointment of Former LiveRamp Executive Amit Saraf as New Chief Product Officer

Globe Newswire -
0
Former Cisco and Adobe Executive Joins Banyan Security as CSO to Help Enterprises Reimagine Zero Trust
Customer Experience Management

Cox Media Group Taps Soo Jin Oh as President, Gamut

Business Wire -
0
Hownd and Hearst Newspapers Announce Joint Marketing Agreement
Analytics

Playbook Media & TVDataNow Announce Strategic Partnership to Offer CTV & OTT Media Buying, Management, and Measurement

Globe Newswire -
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MarkLogic Acquires Leading Metadata Management Provider Smartlogic
Customer Experience Management

Scripps collaborates with Amazon Advertising to bring Amazon’s premium OTT offerings to local businesses

PRNewswire -
1
How to Ensure Effectiveness/Measure Your Brand Campaign Performance on CTV
Guest Authors

How to Ensure Effectiveness/Measure Your Brand Campaign Performance on CTV

Anna Kuzmenko -
0
Cadent Announces Expansion of TV Identity Graph Partnership with Premion
TV Advertising

Cadent Announces Expansion of TV Identity Graph Partnership with Premion

PRNewswire -
0
Verve Group Releases Proprietary On-Device Audience Activation Technology
Video Advertising

Verve Group Acquires Digital Video Ad Platform From Nexstar Inc.

MTS Staff Writer -
0
2021 Mobile App Marketing Predictions with Adjust C-level Executives
In App Marketing

2021 Mobile App Marketing Predictions with Adjust Martech Leaders

Sudipto Ghosh -
0
PubMatic Names SVP of Zillow and Premier Agent Susan Daimler to Board of Directors
Native & Programmatic Advertising

PubMatic Names SVP of Zillow and Premier Agent Susan Daimler to Board of Directors

Globe Newswire -
0
Roku Opens Amsterdam Office to Support International Growth
E-Commerce and Mobile Commerce

Survey: Americans Plan to Spend More on Gifts This Year and Now Spend More Time Streaming

MTS Staff Writer -
2
Advertisers Can Now Include OTT Advertising in Multi-Touch Attribution Models
Marketing Attribution

Advertisers Can Now Include OTT Advertising in Multi-Touch Attribution Models

MTS Staff Writer -
0
PremiumMedia360 Hires Multiple Key Executives Amid Significant Growth
Native & Programmatic Advertising

PremiumMedia360 Hires Multiple Key Executives Amid Significant Growth

PRNewswire -
1
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