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OTT Advertising

Survey: Americans Plan to Spend More on Gifts This Year and Now Spend More Time Streaming

Survey Reveals Dramatic Impact of Pandemic on Consumer Holiday Shopping Priorities and Content Consumption Roku, Inc. announced findings from its 2020 Holiday Consumer Shopping study in partnership with The Harris Poll, offering new insights into the rapidly evolving U.S. consumer shopping landscape as the country heads towards its first holiday season since the COVID-19 pandemic started. The findings of the survey of more than 2,000 U.S. adults also offers a deep look at consumers’ shopping priorities and their shifting…

Advertisers Can Now Include OTT Advertising in Multi-Touch Attribution Models

OTT effectiveness and contribution to the customer journey now measurable using new capabilities from LeadsRx LeadsRx announced new capabilities for over-the-top (OTT) advertisers within the suite of capabilities available in its impartial marketing attribution platform. These capabilities allow advertisers to incorporate OTT ad analytics within multi-touch attribution models, which is the primary way marketers assess ad performance and make spend optimizations. Previously, OTT attribution could only be evaluated in…

PremiumMedia360 Hires Multiple Key Executives Amid Significant Growth

Amid rapid growth in 2020 and in anticipation of further transformation in 2021, PremiumMedia360, the advertising data automation company, has made three key hires to its leadership team. The executives are each filling newly formed roles. Chhavi Saxena, Vice President of Accounting and Finance. Saxena comes to her position with extensive experience in company-wide financial processes and strategic M&A, particularly in the advertising world. Most recently, she served as Senior Vice President of Finance for Agency EA,…

Tastemade Selects Gamut To Grow Local OTT Ad Sales For Streaming Network

Tastemade creates and delivers premium lifestyle programming to an engaged, passionate, and global community Gamut and Tastemade are excited to announce that they are amplifying their successful, existing relationship that allows Gamut to bring Tastemade’s highly-coveted OTT audiences to regional and local advertisers across the U.S.  Gamut, a Cox Media Group company, will now have preferred, direct-access to Tastemade’s 24/7 Streaming Network inventory – a channel that features award-winning programming in the categories…

MadHive Receives SOC Attestations

Independent Audit Verifies MadHive’s Internal Controls and Processes MadHive, the full-stack OTT advertising solutions company, announced that it has completed its SOC 1, SOC 2, and SOC 3 audits. This attestation verifies that MadHive has the proper internal controls and processes in place to deliver high-quality services to its clients. KirkpatrickPrice, a licensed CPA firm, performed the audit and appropriate testing for MadHive’s SOC 1 and SOC 2 audits. Pursuing these attestations within a year is an impressive…

AdTech Roundup: Top Things in Advertising Technology

Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from GroundTruth, SpotX, Tinuiti, Centro, and AdInMo. GroundTruth and Yext Integration Offers Marketers Ability to Create Location-Based Mobile Advertising Campaigns GroundTruth, the leading location technology company, today announced a new partnership and integration with Yext, Inc. , the Search Experience Cloud company, to create customized location-based mobile advertising campaigns…

Brian Lin Joins OTT Ad Solutions Company MadHive As Chief Product Officer

Next-Generation Local OTT Reach Extension, Fraud Detection Offerings Attract Former Senior Executive From VideoAmp, Viacom, OpenAP MadHive, the full-stack OTT advertising solutions company, announced that Brian Lin has joined the team as Chief Product Officer. This comes on the heels of MadHive’s local reach extension products gaining significant traction, resulting in explosive growth in revenue and expanded partnerships with broadcast giants. “OTT and local are an integral part of the marketing mix, but the industry…

Gamut Launches New Technology Platform with Self-Serve User Interface Streamlining the Local OTT Media Buying Process

New infrastructure better enables advertisers to deliver targeted, local OTT campaigns at national scale Gamut, a Cox Media Group company, continues to innovate in the local OTT advertising space with the launch of a new proprietary technology platform powering Gamut TOTAL, its local OTT video advertising solution. Designed to simplify the local OTT media buying process, the new platform with a self-serve UI uses technology to allow buyers to activate orders with just a few clicks. The new…

Washington Huskies Adopt Strategus Programmatic Campaigns

With OTT Advertising, College Ticket Sales May Never be the Same After a year of successful market testing with men's basketball and football ticket sales, the University of Washington Huskies' have integrated programmatic advertising into their budget to support the PAC-12 school's season and single-game ticket sales. Working with the Strategus OTT/CTV (over-the-top connected television) programmatic advertising platform (automated, real-time bidding for digital streaming ad inventory), the Huskies' marketing…

Comscore Announces Agreement with Premion to Provide Measurement for Leading CTV/OTT Platform

Comscore, a trusted partner for planning, transacting and evaluating media across platforms, and Premion, a division of TEGNA Inc. and the leading premium CTV/over-the-top (OTT) advertising platform for local and regional advertisers, announced that they have entered into an agreement for Comscore to be the measurement provider for Premion's OTT offering. Part of TEGNA Marketing Solutions (TMS), Premion is an industry-leading CTV/OTT advertising platform enabling local, regional and national advertisers to reach desirable…

Client-Side Auction vs Server-Side Auction: Which Is More Suited for Video Advertising?

Looking ahead to the future of programmatic advertising, server-side auctions hold the potential to disrupt how programmatic Video Advertising is traded today. In this article, we take a detailed look into both client-side and server-side auction mechanisms and observe how server-side auction offers more value to programmatic buyers when it comes to Video Advertising. Client-Side Auction In a Client-side header bidding entire auction is conducted on the user’s browser, thus it is also known as browser-side header bidding.…

Comscore and MediaScience Announce Strategic Partnership for Industry Thought Leadership Studies on Cross-Platform Advertising

New Partnership Will Generate Insights on the Importance of Accurate Cross-Platform Measurement Comscore, a trusted currency for planning, transacting and evaluating media across platforms, and MediaScience, a global leader in scientific, lab-based measurement of consumer interaction with media and advertising, are joining forces to provide deeper insights into how advertising works in the digital era. Through this partnership, Comscore and MediaScience will produce research that addresses how and why cross-platform…

Digital Remedy Names David Zapletal Chief Innovation & Media Officer

Advertising Solution Provider Promotes from Within to Bring Stronger Client Focus to Newly Integrated C-Suite Digital Remedy, a white-labeled ad operations and sales solution for publishers, advertisers, and agencies, announced that David Zapletal has joined the C-Suite as Chief Innovation & Media Officer a newly created position for the company. Advancing from his current role as EVP of Media Optimization at Digital Remedy, for the first time Zapletal will be fulfilling a C-Suite position interweaving media,…

Leading OTT Data Management Platform Tru Optik Closes $10 Million Venture Round

Round Led by Mithera Capital with TransUnion, Connecticut Innovations, Arab Angel Fund and Progress Ventures to Enable Global Expansion for Leading OTT Audience Intelligence and Data Management Solution Tru Optik, the leader in over-the-top (OTT) targeting, measurement, and privacy management, announced the close of a $10 million venture round led by Mithera Capital. Additional investors in the round include TransUnion, Connecticut Innovations, Arab Angel Fund, and Progress Ventures. Coming from almost 11x…

Yeah, OTT Advertising is a BFD

"Welcome to the modern day gold rush of 2018 – OTT. If you are close enough to it, you can almost feel what the ‘49ers must have felt as those pioneers traversed the continental United States in hopes and dreams of found gold in 1849. Our version in digital media has all the smallest and largest companies grasping for some piece of the OTT pie (our gold) to market in the mega-billion dollar Video advertising industry. Before I get started, it makes sense to present my take on the definition of OTT. OTT is TV on all…

The Remaining Barriers to OTT Advertising’s Boom

A wide chasm exists right now between the amount of time that consumers are spending in over-the-top (OTT) video viewing environments and the level of advertising spend being dedicated to this fast-ascending channel. And it’s not advertisers’ fault. At present, the myriad players who sit between the consumer and the OTT content they want to consume are failing to connect the needed dots to enable effective OTT advertising and enjoyable user experiences. In the coming year, that needs to change. Over-the-top (OTT) video…