Browsing Tag

Paid Media Campaigns

Kibo Announces AdLink to Personalize the Post-Click Experience

Kibo’s Monetate connects targeted advertising with personalized marketing Kibo, a leader in cloud commerce, announced the release of AdLink, a new audience creation tool that enables marketers to efficiently personalize the onsite experience for traffic from paid media campaigns. With personalization from Monetate, Kibo empowers retailers to break down traditional silos between marketing and advertising and bridge the gap between the pre- and post-click experiences for consumers. By managing these two sections of the…

Looker, Alight Analytics Team Up for New Marketing Dashboard for Paid Media Campaigns

Alight’s new Paid Media marketing dashboard brings together data from display ads, paid search, paid social and other digital channels in one place Alight Analytics, the leader in marketing analytics, has just released its first-ever marketing dashboard template for Looker’s data analysis and visualization platform. Alight’s new Paid Media marketing dashboard brings together data from display ads, paid search, paid social and other digital channels in one place. It’s an easy way for users to monitor total marketing…