Browsing Tag

paid media

Incubeta Launches Free Advisory Sessions to Brands

Independent digital marketing services group offers free access to market-leading experts Incubeta, the independent digital marketing services group, announces it is offering free advisory sessions to brands. Experts will be available to discuss all fields of marketing from Paid Media, Creative and Technology to Feeds, SEO and Analytics. The 30-minute bookable advisory sessions are available to any brand or business which would like support and advice on account structures, the newest betas, the best set-up for technology…

Cision Launches Article-Level Data, Allowing Communicators To Further Understand How Audiences Consume Earned Media

The new capability is available as part of Cision Impact in the Next Generation Communications Cloud Cision, announced significant improvements to their industry leading Impact solutions. The new features allow granular reporting of true-reach at an individual article-level, enabling communicators to better identify journalists and publications, craft more relevant stories, conduct market research, and measure their efforts using the same performance benchmarks as owned and paid media. The data- which is available for…

Let Go of Your Brand Ads. Hold Onto Your Purpose

This article is co-authored by Shane Baxendale, Hugh N. Wilson & Emma K. Macdonald. In a societal crisis, what should marketers do? CMOs have moved from grief to action over the last weeks as they grapple with the rapidly evolving pandemic. Only two weeks ago the ‘disaster’ facing CMOs was the sadness of not being able to air a new campaign that may have taken months to create.  “Meeting the needs of your customer at a profit”, the famous definition of Marketing from Professor Philip Kotler, needed rethinking. What…

MultiVu Adapts to Changing Media Landscape with Virtual Tactics for Comms Pros

We acknowledge that many comms professionals are working extra hard to meet the needs of their clients (and employees) during this extraordinary time. To best serve the needs of our own community, MultiVu is offering a suite of virtual/remote communications tactics that we've adapted as a necessity, so they don't require travel or in-person contact. "As MultiVu turns 18 next week, I'm amazed to reflect on the innovations in our – and more importantly, our clients' – worlds in just a couple decades. As we all continue to…

Ignite Visibility Named as One of Inc. 5000’s Fastest Growing Companies in America

The San Diego Digital Marketing Agency Earns a Place on the List for Its Third Consecutive Year Inc. Magazine announced that Ignite Visibility, a premier full-service s agency based in San Diego, made their annual list of America’s Fastest Growing Private Companies. Ignite Visibility ranked as number 1,030 on the Inc. list that represents the most successful and dynamic private companies in the country. Since opening in 2013, Ignite Visibility has provided more than 100 clients, ranging from local companies to…

Is Your Facebook Engagement Working For You?

The New ShareIQ Tool Instantly Tells Brands the Value of their Facebook Engagement ShareIQ, the earned media performance platform for brands, recently launched a new product, which, for the first time, gives marketers an immediate self-service report on the value of their earned media marketing on Facebook. Brands no longer need to worry about not knowing the ROI for their social media campaigns. “Paid media on channels like Facebook has become less transparent and reliable for engaging with your audiences. Earned…