Byrna Technologies Inc., a personal defense technology company specializing in the development, manufacture, and sale of innovative less-lethal personal security solutions, announced the appointment of Nate Secor as Senior Vice President of Brand and Marketing, effective today, August 10, 2026. Secor will oversee the Company’s brand strategy, consumer acquisition initiatives, agency partnerships, and marketing operations. He will report directly to Byrna CEO Conn Davis.
Secor joins Byrna with nearly two decades of experience building consumer brands, driving demand generation, leading marketing transformations, and developing customer-centric growth strategies for globally recognized brands. Throughout his career, he has successfully modernized marketing organizations, launched category-defining products, improved customer acquisition performance, and built scalable marketing systems that connect brand investment directly to business outcomes.
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Most recently, Secor served as Vice President of Marketing for Indian Motorcycle Company, where he was responsible for global marketing strategy across brand, product marketing, digital marketing, paid media, dealer marketing, and consumer engagement. In that role, he led the brand’s transition to its next chapter as part of an independent company, restructured the marketing organization around an integrated demand-generation model, and developed measurement frameworks that connected marketing activity directly to revenue, loyalty, and market share growth.
“Nate is exactly the type of marketing leader we need as Byrna continues building the foundation for its next phase of growth,” said Conn Davis, CEO of Byrna. “We are actively transforming how Byrna builds demand, communicates with consumers, measures marketing effectiveness, and expands into new consumer segments. Nate brings a unique combination of brand-building expertise, performance marketing discipline, and operational rigor that will help us accelerate those initiatives. He will play a critical role in managing our growing ecosystem of agency partners while helping us build a more modern and scalable marketing organization.”
Prior to Indian Motorcycle, Secor spent more than 15 years with Polaris Industries in a variety of senior marketing and commercial leadership positions. During his tenure, he managed global marketing organizations across North America, Europe, and Asia, oversaw marketing budgets exceeding $20 million annually, and launched numerous major products across Polaris’ portfolio of enthusiast-driven consumer brands. He helped double annual lead generation while reducing acquisition costs and helped deliver record market share performance across multiple product categories. His expertise building customer acquisition programs across complex distribution networks is directly relevant to Byrna’s efforts to reach new consumer segments while improving marketing efficiency.
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At Byrna, Secor will help lead the Company’s ongoing marketing transformation, including the development of new audience strategies, enhanced consumer acquisition programs, and improved performance measurement capabilities. His responsibilities will include working closely with Byrna’s brand and creative partner HLK, as well as overseeing the Company’s expanding creator, affiliate, social media, and consumer engagement initiatives.
“What stands out immediately about Byrna is the strength of the mission, the passion of the customer base, and the size of the opportunity ahead,” said Secor. “The Company is taking important steps to evolve how it approaches marketing and brand development. I look forward to partnering with Conn, the leadership team, and our agency partners to build deeper consumer connections, strengthen the brand, and create a demand-generation platform capable of supporting Byrna’s next growth phase.”
Secor earned his MBA in Marketing and Leadership from Indiana University’s Kelley School of Business and holds a Bachelor of Science degree in Marketing from Indiana University.
