Sugar Sell earns highest composite score and top recognition for business value, support, implementation, features, management, user experience, and product strategy in the Info-Tech Research Group report
SugarAI, provider of the award-winning intelligence-driven sales automation platform, announced that its Sugar Sell sales force automation solution has earned the No. 1 overall ranking out of 15 vendors in the 2026 SoftwareReviews Customer Relationship Management – Midmarket Data Quadrant from Info-Tech Research Group.
The Data Quadrant is a comprehensive software evaluation framework that ranks technology vendors based entirely on verified customer feedback. Published by SoftwareReviews, a division of Info-Tech Research Group, it serves as an objective enterprise buyer’s guide.
Sugar Sell is designed for complex, relationship-driven business-to-business sales environments. The platform helps revenue teams connect customer, sales, ERP and operational data to identify account risk, uncover expansion opportunities, and guide sellers towards clear next steps.
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Sugar Sell achieved the highest composite score of 9.0 out of 10, along with a 9.3 CX score. The CX score is an overall ranking score that combines relationship scores and the perceived solution value, alongside a factor based on customer review recency and volume. These rankings place Sugar ahead of other leading CRM platforms based on feedback from end users.
The Data Quadrant rankings rely completely on data from real IT and business professionals. Sugar received top recognition across the complete software experience, including:
- Best Business Value
- Best Support
- Best Implementation
- Best Features and Feature Breadth
- Easiest to Customize
- Easiest to Manage
- Top User Experience
- Top Product Strategy
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“Midmarket sales teams are being asked to drive growth with fewer resources while navigating complex buying groups, longer sales cycles and customer data spread across multiple systems,” said Becca Toth, CMO of SugarAI. “We bring those signals together and turn them into clear, account-level guidance that shows sellers where to focus, why an opportunity or risk matters, and what action to take next. Sugar Sell’s top ranking validates our approach to delivering the usability, flexibility and business value midmarket organizations need to succeed.”
Info-Tech Research Group’s Data Quadrant evaluates the complete software experience, providing a comprehensive view of product features and capabilities alongside the customer’s relationship with the software provider. Products are ranked by a composite score incorporating feature satisfaction, vendor capabilities, customer experience, overall satisfaction and the volume and recency of user reviews.
Today’s news comes on the heels of Sugar having been recognized for excellence in several award programs. In July 2026, Sugar won best-in-class honors for “AI-Powered Marketing & Sales CRM” and “Best Sales CRM” in two prestigious sales and marketing award programs. And in May 2026, Sugar was named 2026 “Customer Experience Solution of the Year” in the 2026 ERP Today Awards.
