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Patent

Full Circle Insights Awarded Patent for CRM “Repeat Response” Technology that Improves Funnel Metrics and Attribution Models

Full Circle Insights, Inc., maker of comprehensive sales and marketing performance measurement solutions, announced today that the company was awarded U.S. Patent 10,621,206 entitled "Method and System for Recording Responses in a CRM System." The patented technology was invented by Full Circle founders and is the innovation that powers product features that enable Full Circle Insights customers to collect and maintain key information about leads within the CRM framework. "B2B marketers didn't have a way to efficiently…

Advertising or Experience? What Facebook’s Latest Patent Means for Brands

Facebook’s recent move to patent imaging technology that detects brands, such as alcoholic drinks and snacks, in users’ photos before then turning these into adverts for other users to see should give all marketers a reason to pause for thought. Specifically, it’s time to consider how exactly they want their customers and prospects to feel when they encounter their services or products online. Are evermore seemingly ‘annoying’ or ‘creepy’ adverts really the right investment? And, if so, what does that say about their…